In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.View this Report
Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.
Anasofía Sánchez Juárez
Director General, Operations and Country Manager, Mexico
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Local Ad Spending to Surpass $151 Billion in 2018
Dec 15, 2017
BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.