Loyalty Programs
Reports
Customer Growth Marketing
This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.
View this ReportMore Reports
See AllUsing Marketing Data for Merchandising
Optimizing Inventory Levels and Launching New Products
Mobile Proximity and Peer-to-Peer Payments 2018
How Starbucks, Walmart and Zelle Are Leading in Mobile Payments
Loyalty Marketing
Data Fuels Personalization Strategies and Better User Experiences
Interviews
The Importance of Aligning Loyalty and Acquisition
Kevin Williams, SVP of customer success at marketing automation platform Act-On, discusses why B2Bs need to be thinking about their loyalty strategy at every touch point in the customer life cycle.
Kevin Williams
Senior Vice President, Customer Success
Act-On
Charts
There are 259 charts about 'Loyalty Programs'
Most Recent Charts
Which Aspects of the Retail Shopping Experience Do Internet Users Worldwide Value Most? (% of respondents, Jan 2019)
Which Customer Engagement Campaigns and Marketing Messages Sent by UK Marketers Are Most Effective in Encouraging Customers to Respond? (% of respondents, Nov 2018)
Which Marketing Messages Are Most Effective in Helping UK Marketers Achieve Customer Acquisition vs. Loyalty? (% of respondents, Nov 2018)
What Makes US Internet Users Loyal to a Brand? (% of respondents, Nov 2018)
What Delivery Speeds Are Offered by Grocery Retailers* and Which Speeds Will Increase Loyalty Among Digital Grocery Shoppers** Worldwide? (% of respondents, Nov 2018)
More On: Loyalty Programs
See AllChallenges and Solutions for Customer Retention
Dec 14, 2018
Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.
How B2Bs Can Build the Loyalty Program That's Right for Them
Oct 26, 2018
Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.
What 2018 Holiday Season Promotional Offers Most Appeal to US Internet Users? (% of respondents)
Oct 23, 2018
How Lowe’s Approaches Audience Verification
Oct 05, 2018
Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.
It Takes More Than Rewards to Build Loyalty
Sep 18, 2018
Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.
What Makes UK Internet Users Loyal to Their Favorite Brand? (% of respondents, by type, June 2018)
Sep 18, 2018
What Makes UK Internet Users Loyal to Different Brand Sectors? (% of respondents, June 2018)
Sep 18, 2018
What Makes Consumers Loyal to Brands?
Sep 17, 2018
When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
