Loyalty Programs

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Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

May 06, 2019

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

Challenges and Solutions for Customer Retention

Challenges and Solutions for Customer Retention

Dec 14, 2018

Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.

How B2Bs Can Build the Loyalty Program That's Right for Them

How B2Bs Can Build the Loyalty Program That's Right for Them

Oct 26, 2018

Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.