Loyalty Programs
Reports
Customer Experience 2019 (Part 3)—Loyalty Marketing
One thing hasn’t changed in the shift to digital marketing and advertising: It’s still cheaper to keep current customers loyal than to acquire new ones. This report explores how marketers are messaging to current customers to keep them coming back.
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See AllCustomer Growth Marketing
How B2Bs Deepen Relationships Through Retention, Loyalty and Advocacy Strategies
Using Marketing Data for Merchandising
Optimizing Inventory Levels and Launching New Products
Mobile Proximity and Peer-to-Peer Payments 2018
How Starbucks, Walmart and Zelle Are Leading in Mobile Payments
Interviews
How to Transform Loyal Customers into Brand Advocates
Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
Jason Williams
Community Director
Ipswitch
Charts
There are 80 charts about 'Loyalty Programs'
Most Recent Charts
What Features Convince US Mobile App Users to Download Merchants' Apps? (% of respondents, June 2019)
Why Do US Smartphone Owners Subscribe to a Brand's Mobile Messaging? (% of respondents, May 2019)
Top 5 Loyalty Programs in Which Internet Users in Canada Have Exchanged Their Points the Most, May 2018 (% of respondents)
Top 5 Mobile Loyalty Programs* Used by Internet Users in Canada, May 2018 (% of respondents)
What Types of Credit Cards Do US Internet Users Own? (% of respondents, May 2019)
More On: Loyalty Programs
See AllDirect-to-Consumer Marketing Trends Roundup 2019
Sep 05, 2019
Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.
How Ratings and Reviews Guide Consumers
Aug 06, 2019
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
How Jersey Mike’s, ThirdLove and Mack Weldon Harness Their Loyalty Programs
Jul 30, 2019
Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.
Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
