Loyalty Programs



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It Takes More Than Rewards to Build Loyalty

Sep 18, 2018

Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.

What Makes Consumers Loyal to Brands?

Sep 17, 2018

When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.

How to Turn Millennials into Repeat Shoppers? Give Them Free Stuff.

Sep 10, 2018

According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Aug 14, 2018

Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.

Discounts and Free Products? Sign Me Up

Jul 30, 2018

In yet another sign that consumers are quick to sign up for a loyalty program to get a good deal, a recent study from CrowdTwist found that many are indeed drawn to discounts and free products, more so than other types of rewards.

What Makes a Successful Loyalty Program?

Jul 25, 2018

Loyalty programs have a serious retention problem. Consumers are quick to sign up, but quick to forget about a loyalty program once they get their initial discount.

Brands Need to Diversify Their Loyalty Strategy or Risk Being Left Behind

Jul 24, 2018

Michela Baxter, senior director of loyalty at HelloWorld, discusses how brands can move away from the old notions of loyalty programs and meet new consumer expectations.

Loyalty Programs Depend on Data, and Getting Data Depends on Trust

Jul 24, 2018

Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.

Consumers Fret Over Gift Deliveries

Jul 20, 2018

Consumers have a lot of worries about gift deliveries, but the biggest one of all is that the gift won't arrive on time.

Grocery Apps Grow in Importance

Jul 02, 2018

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.