Loyalty Programs
Reports
Understanding Customer Engagement
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
View this Report
Interviews
Getting ‘Primed’ for Amazon Prime Day 2018
Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.
Cooper Smith
Director, Amazon Research
Gartner L2
Charts
There are 224 charts about 'Loyalty Programs'
Most Recent Charts
Loyalty Program Membership Among US Internet Users, by Generation, Feb 2018 (% of respondents in each group)
Incentives that Would Encourage US Internet Users to Join Loyalty Programs, Feb 2018 (% of respondents)
Customer Experience Priorities According to Retailers in North America, April 2018 (% of respondents)
Reasons that Affluent* Internet Users in France Are Loyal to Stores/Brands, Nov 2017 (% of respondents)
US Internet Users' Attitudes Toward Brand/Store Loyalty, by Demographic, Feb 2018 (% of respondents in each group)
More On: Loyalty Programs
See AllFor Many Consumers, Loyalty Program Participation Requires Perks
Jun 15, 2018
According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.
Loyalty Programs Need to Give Consumers a Little More Info
May 21, 2018
Some four in 10 US internet users would visit or shop their favorite brand more often if their rewards status were communicated more clearly, according to new findings from 3Cinteractive.
Digital Activities Conducted by US Internet Users, by Age, May 2018 (% of respondents in each group)
May 17, 2018
Digital Activities Conducted by US Internet Users, by Age, April 2018 (% of respondents in each group)
May 02, 2018
Frequency with Which Internet Users Worldwide Join Loyalty Programs, Feb 2018 (% of respondents)
Apr 20, 2018
Aspects of Loyalty Programs that Internet Users Worldwide Find Appealing, Feb 2018 (% of respondents)
Apr 18, 2018
Loyalty Programs' Need for Speed
Apr 18, 2018
According to a recent survey, consumers aren't just looking for individualized service from their loyalty programs. Many want what amounts to instant gratification.
