Loyalty Programs

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Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Aug 14, 2018

Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.

Discounts and Free Products? Sign Me Up

Jul 30, 2018

In yet another sign that consumers are quick to sign up for a loyalty program to get a good deal, a recent study from CrowdTwist found that many are indeed drawn to discounts and free products, more so than other types of rewards.

What Makes a Successful Loyalty Program?

Jul 25, 2018

Loyalty programs have a serious retention problem. Consumers are quick to sign up, but quick to forget about a loyalty program once they get their initial discount.

Loyalty Programs Depend on Data, and Getting Data Depends on Trust

Jul 24, 2018

Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.

Consumers Fret Over Gift Deliveries

Jul 20, 2018

Consumers have a lot of worries about gift deliveries, but the biggest one of all is that the gift won't arrive on time.

Grocery Apps Grow in Importance

Jul 02, 2018

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.

Getting ‘Primed’ for Amazon Prime Day 2018

Jun 21, 2018

Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.

For Many Consumers, Loyalty Program Participation Requires Perks

Jun 15, 2018

According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.