This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.View this Report
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Kevin Williams, SVP of customer success at marketing automation platform Act-On, discusses why B2Bs need to be thinking about their loyalty strategy at every touch point in the customer life cycle.
Senior Vice President, Customer Success
There are 94 charts about 'Loyalty Programs'
Most Recent Charts
What Were the Leading Ecommerce Marketing Investment Priorities for Direct-to-Consumer Digital Retailers in North America During 2018? (% of respondents, Feb 2019)
Which Purchase and Delivery/Return Methods Would Increase the Loyalty of Internet Users Worldwide* to Retailers for Select Retail Categories? (% of respondents, Q1 2019)
How Much Do Loyalty Members vs. Loyalty Program Operators Worldwide* Think Loyalty Programs Impact Consumer Buying Behavior? (% of respondents, Nov 2018**)
What Do UK Internet Users Think About the Added Value of Loyalty Programs? (% of respondents, by age, Summer 2018)
More On: Loyalty ProgramsSee All
Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
Challenges and Solutions for Customer Retention
Dec 14, 2018
Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.
How B2Bs Can Build the Loyalty Program That's Right for Them
Oct 26, 2018
Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.