Loyalty Programs
Reports
Mobile Proximity and Peer-to-Peer Payments 2018
Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
View this ReportInterviews
How Lowe’s Approaches Audience Verification
Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.
Ryan Fagan
Director, Sales, Operations Planning
Lowe's
Charts
There are 239 charts about 'Loyalty Programs'
Most Recent Charts
How Loyal to Brands Are US Internet Users? Aug 2018 (% of respondents, by income)
How Loyal to Products Are US Internet Users? Aug 2018 (% of respondents, by age)
Why Are US Internet Users Are Loyal to a Personal Care Brand? Aug 2018 (% of respondents)
What Loyalty Program Features Would Entice UK Parent Internet Users to Sign up? April 2018 (% of respondents)
Services and Channel Partners Used by Performance Marketers in the UK and US, Apr 2018 (% of respondents)
More On: Loyalty Programs
See AllIt Takes More Than Rewards to Build Loyalty
Sep 18, 2018
Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.
What Makes Consumers Loyal to Brands?
Sep 17, 2018
When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
How to Turn Millennials into Repeat Shoppers? Give Them Free Stuff.
Sep 10, 2018
According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.
Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets
Aug 14, 2018
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
Which Digital Activities Have US Internet Users Conducted? Aug 2018 (% of respondents, by age)
Aug 08, 2018
Discounts and Free Products? Sign Me Up
Jul 30, 2018
In yet another sign that consumers are quick to sign up for a loyalty program to get a good deal, a recent study from CrowdTwist found that many are indeed drawn to discounts and free products, more so than other types of rewards.
What Makes a Successful Loyalty Program?
Jul 25, 2018
Loyalty programs have a serious retention problem. Consumers are quick to sign up, but quick to forget about a loyalty program once they get their initial discount.
Types of Loyalty Program Rewards that US Internet Users Find Most Appealing, June 2018 (% of respondents)
Jul 25, 2018
Number of Loyalty Programs in Which US Internet Users Participate, June 2018 (% of respondents)
Jul 25, 2018
Brands Need to Diversify Their Loyalty Strategy or Risk Being Left Behind
Jul 24, 2018
Michela Baxter, senior director of loyalty at HelloWorld, discusses how brands can move away from the old notions of loyalty programs and meet new consumer expectations.
Loyalty Programs Depend on Data, and Getting Data Depends on Trust
Jul 24, 2018
Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.
Consumers Fret Over Gift Deliveries
Jul 20, 2018
Consumers have a lot of worries about gift deliveries, but the biggest one of all is that the gift won't arrive on time.
Why Do US Smartphone Owners Subscribe to a Brand/Company's Mobile Messaging? March 2018 (% of respondents)
Jul 19, 2018
Digital Activities Conducted by US Internet Users, by Age, July 2018 (% of respondents in each group)
Jul 03, 2018
Grocery Apps Grow in Importance
Jul 02, 2018
Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.