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In-House Analytics Platforms Help Data-Obsessed Agencies

Apr 18, 2019

One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.

Are Marketers Being Realistic About Their Customer Experience?

Apr 16, 2019

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Apr 11, 2019

The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Apr 07, 2019

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).