Whether you need to know about brand marketing, content marketing, influencer marketing, search marketing or direct marketing, we have analysis and data to help you. Our coverage includes personalization, targeting, email, lead generation and customer experience. We also look at how marketing ... organizations are changing, and how brands, agencies and ad tech partners are working together to become more efficient and effective. We also provide insights on a variety of questions such as:Show MoreShow More
How do you define marketing success?
How do you measure ROI?
What metrics should you track and how to set key performance indicators (KPIs)?