Marketing

More On: Marketing

See All

Publishers Worry Programmatic Is Hurting Ad Prices

Dec 10, 2018

According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.

Who Is Using Multitouch Attribution?

Dec 10, 2018

While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.

Do PR Stunts Boost Brand Perception?

Dec 10, 2018

Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.

Consumers Say Brands Ask for Too Much Information

Dec 07, 2018

Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.

Successful AI Adoption Requires Clear Strategies

Dec 06, 2018

One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.

How More Brands Are Reacting to Increased Online Competition

Dec 05, 2018

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

How Advertisers Can Wield Data Exhaust

Dec 04, 2018

The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.

Five Charts: The State of Attribution

Dec 03, 2018

Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.

Why Many Marketers Look To Cut Vendors

Dec 03, 2018

About two-thirds of brand marketers surveyed by Sizmek prioritize reducing the number of middlemen they do business with.

How Benefit Cosmetics Is Leveraging Instagram Stories

Dec 03, 2018

With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.

Some Instagram Stories Thrive from an Extended Shelf Life

Nov 30, 2018

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.

Many People Feel They Lack Control Over Their Personal Data

Nov 30, 2018

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

Legacy Tech Delays Digital Transformation

Nov 26, 2018

For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.

Inertia Prevents Marketers from Re-Evaluating Their Spend

Nov 21, 2018

With digital marketing constantly evolving, marketers are frequently on the lookout for new tactics and technologies that could improve margins and increase revenue. But for those looking to change up how they evaluate their media spend, there are network effects and sunk costs that interfere.

Should Unsubscribes Be a Cause for Concern?

Nov 19, 2018

No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.