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How The GDPR Helps Consent Management Platforms

Oct 15, 2018

About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.

Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts

Oct 11, 2018

Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Five Charts: How Marketers Use AI

Oct 11, 2018

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

Why Marketers See Gaps in Their Attribution

Oct 10, 2018

Marketers continue to struggle with how to best credit a purchase, and the challenges in fixing this issue are not primarily technological.

Is Deterministic Data Facing an Identity Crisis?

Oct 10, 2018

In the latest episode of "Behind the Numbers," ad tech expert Lauren Fisher and digital advertising specialist Nicole Perrin talk with Neustar’s vice president of marketing solutions, Michael Schoen, about the deterministic data misconception.

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Oct 10, 2018

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution

Oct 09, 2018

Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.

How Financial Brands Create Virtual Assistants that Respect Users' Privacy

Oct 09, 2018

Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.

Shared Beliefs Spur Buying Behavior

Oct 08, 2018

If you think consumers want brands to be neutral on social issues, you would be wrong. Belief-driven buyers—consumers who choose, switch, avoid or boycott a brand based on its stand on societal issues—are the majority in 2018.

Making Sense of Large Data Sets Is AI's Strength

Oct 08, 2018

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

How Lowe’s Approaches Audience Verification

Oct 05, 2018

Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.

What Are Snapchat and Twitter Doing to Stand Out?

Oct 04, 2018

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Oct 02, 2018

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.