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Marketers Are Split on How They Define In-Housing

Jun 22, 2018

In an Advertiser Perceptions poll of US marketers, an equal number of respondents defined in-housing in each of three ways.

Marketing Data Management—What B2Bs Need to Know

Jun 21, 2018

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.