Marketing Management Trends - Reports, Statistics & Marketing Trends | eMarketer

Reports

Latest Report Marketing Advertising

Report by Jillian Ryan Jun 13, 2019

The Brand-Agency Relationship

This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.

View this Report

Digital Transformation

How Collaboration Tools and Strategies Can Align Organizations with Business Objectives

Canada Trends in 2019

Three Emerging Areas for Digital Marketers

How’s that Digital Transformation Going?

A Slideshow of How Marketers, Agencies and Ad Tech Executives View Their Efforts

Interviews

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts

Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.

Mike Sands

Co-Founder and CEO

Signal

How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process

Andreas Reiffen

Founder and CEO

Crealytics

How B2B Marketers Can Step Up Their Precision and Personalization

Ian Dahlman

Vice President, Search and Analytics

gyro

Charts

There are 446 charts about 'Marketing Management Trends'

Marketing Management TrendsBig DataTechnologyInternetDigital Privacy & SecurityArtificial Intelligence (AI)C-Level Executives

Which Select Initiatives Do Companies Worldwide Say Are Their Top Priorities in the Next 12 Months? (% of respondents, Q2 2019)

Leading Business Priorities Over the Next Few Years for Companies Worldwide, April 2019 (% of respondents)

How Are Companies Worldwide Leveraging Analytics? (% of respondents, April 2019)

What Are the Barriers Companies Worldwide Face in Building Better Relationships with Consumers Over the Next 2-3 Years? (% of respondents, 2018 & 2019)

What Are the Internal Challenges CMOs Worldwide Encounter in Delivering Their Marketing Strategy? (% of respondents, 2018 & 2019)

More On: Marketing Management Trends

What Do CMOs Worldwide See as the Primary Role of the Marketing Function Within Their Company? (% of respondents, May 2019)

What Do CMOs Worldwide See as the Primary Role of the Marketing Function Within Their Company? (% of respondents, May 2019)

Jul 24, 2019

How Important Do CMOs Worldwide Believe Select Marketing Capabilities Are to Their Future Business Success and How Well Are They Delivering Them Today? (% of respondents, May 2019)

How Important Do CMOs Worldwide Believe Select Marketing Capabilities Are to Their Future Business Success and How Well Are They Delivering Them Today? (% of respondents, May 2019)

Jul 24, 2019

What Investments Are Companies Worldwide Making in Customer Experience in the Next Year? (% of respondents, May 2019)

What Investments Are Companies Worldwide Making in Customer Experience in the Next Year? (% of respondents, May 2019)

Jul 24, 2019

What Elements of the Marketing Strategy of Companies Worldwide Are Important to the Success of Their Business in 2-3 Years? (% of respondents, May 2019)

What Elements of the Marketing Strategy of Companies Worldwide Are Important to the Success of Their Business in 2-3 Years? (% of respondents, May 2019)

Jul 24, 2019

How Far Ahead Do CMOs Worldwide Plan Their Marketing Strategy? (years, by industry, May 2019)

How Far Ahead Do CMOs Worldwide Plan Their Marketing Strategy? (years, by industry, May 2019)

Jul 24, 2019

Which Marketing Metrics Do Marketers* in Asia-Pacific Focus on When Building a Digital Campaign Using Location Data? (% of respondents, Q2 2019)

Which Marketing Metrics Do Marketers* in Asia-Pacific Focus on When Building a Digital Campaign Using Location Data? (% of respondents, Q2 2019)

Jul 23, 2019

How Do Marketers* in Asia-Pacific Use Location Data to Build Their Shopper Marketing Strategy? (% of respondents, Q2 2019)

How Do Marketers* in Asia-Pacific Use Location Data to Build Their Shopper Marketing Strategy? (% of respondents, Q2 2019)

Jul 23, 2019

Top Priorities for Their Business Marketing Function in 2019 According to Companies Worldwide (% of respondents)

Top Priorities for Their Business Marketing Function in 2019 According to Companies Worldwide (% of respondents)

Jul 18, 2019

Industry Trends/Challenges That Will Most Impact Companies Worldwide in 2019 (% of respondents)

Industry Trends/Challenges That Will Most Impact Companies Worldwide in 2019 (% of respondents)

Jul 18, 2019

To What Extent Do Select Issues Challenge Medium-Sized* US Financial Institutions According to Senior Marketing Executives? (% of respondents, Q2 2019)

To What Extent Do Select Issues Challenge Medium-Sized* US Financial Institutions According to Senior Marketing Executives? (% of respondents, Q2 2019)

Jul 17, 2019

Current Stage of Privacy Technology Product Purchasing at Companies Worldwide, March 2019 (% of respondents)

Current Stage of Privacy Technology Product Purchasing at Companies Worldwide, March 2019 (% of respondents)

Jun 27, 2019

Areas that Will Be Most Important for Companies Worldwide to Invest in Over the Next 5 Years, Jan 2019 (% of respondents)

Areas that Will Be Most Important for Companies Worldwide to Invest in Over the Next 5 Years, Jan 2019 (% of respondents)

Jun 26, 2019

Top 3 Goals of Chief Growth Officer (CGO)-Led Companies Worldwide in 2019 (% of respondents)

Top 3 Goals of Chief Growth Officer (CGO)-Led Companies Worldwide in 2019 (% of respondents)

Jun 26, 2019

Top 3 Strategic Factors for US Companies When Developing Digital Products or Services, May 2019 (% of respondents)

Top 3 Strategic Factors for US Companies When Developing Digital Products or Services, May 2019 (% of respondents)

Jun 25, 2019

How Aldo Approaches Martech Investments

How Aldo Approaches Martech Investments

Feb 27, 2019

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.