Marketing Management Trends
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
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Which Select Initiatives Do Companies Worldwide Say Are Their Top Priorities in the Next 12 Months? (% of respondents, Q2 2019)
Leading Business Priorities Over the Next Few Years for Companies Worldwide, April 2019 (% of respondents)
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How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.