Marketing Management Trends
Reports
The Brand-Agency Relationship
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.
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See AllDigital Transformation
How Collaboration Tools and Strategies Can Align Organizations with Business Objectives
Canada Trends in 2019
Three Emerging Areas for Digital Marketers
How’s that Digital Transformation Going?
A Slideshow of How Marketers, Agencies and Ad Tech Executives View Their Efforts
Interviews
How Amazon Disrupted Brands' Data-Driven Merchandising Efforts
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Mike Sands
Co-Founder and CEO
Signal
Charts
There are 429 charts about 'Marketing Management Trends'
Most Recent Charts
What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
How Many More Digital Tools, Applications or Platforms Do Executives Worldwide Use Today vs. 5 Years Ago? (% of respondents, Feb 2019)
Which Digital Tools, Applications or Platforms Do Executives Worldwide Rely on to Manage Their Work Currently vs. in 5 Years? (% of respondents, Feb 2019)
Primary Objectives vs. Critical Challenges to the Success of a Content Marketing Engagement Strategy for Companies Worldwide, May 2019 (% of respondents)
In What Technologies Do Companies Worldwide Plan* to Invest to Improve Their Customer Service? (% of respondents, March 2019)
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How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.