Marketing Management Trends
Reports
Digital Transformation
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.
View this ReportInterviews
How Brands Connect Marketing and Merchandising Data for Real-Time Results
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.
Jim Hertzfeld
Chief Strategist
Perficient Digital
Charts
There are 893 charts about 'Marketing Management Trends'
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How Are Companies Worldwide Handling Digital Transformation? (% of respondents, May 2018)
When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)
What Are the Main Objectives vs. Critical Challenges in Creating a Successful Marketing Technology Utilization Strategy for Companies Worldwide? (% of respondents, March 2019)
Have Companies Worldwide Adopted Design Thinking as a Management Philosophy? (% of respondents, Jan 2019)
Brands' Ability to Deliver an Excellent Customer Experience According to Marketers vs. Consumers in North America and the UK, Jan 2019 (% of respondents)
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Most Important Sources of Revenue Growth According to CMOs Worldwide, April 2018 (% of respondents)
Mar 27, 2019
Which Select Technologies Do Companies Worldwide Have Concrete Plans to Use? (% of respondents, Jan 2019)
Mar 20, 2019
Which Agile Techniques and Practices Do Marketers in North America Use? (% of respondents, Jan 2019)
Mar 19, 2019
How Do Marketers in North America Describe Their Marketing Team's Process? (% of respondents, Jan 2019)
Mar 19, 2019
Techniques/Tasks that US Digital Marketers Will Focus on Improving* Most in 2019 (% of respondents)
Mar 05, 2019
How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.