Marketing Management Trends
eMarketer's reports explore emerging trends in marketing and how digital technology is transforming marketing organizations through interviews, analysis, charts, forecasts, data and statistics. Identifying the right key performance indicators (KPIs), tracking social data, doing sentiment analysis, ... and collecting and capturing consumer data through critical touchpoints all add up to a smarter marketing department and position companies for future wins. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How can marketers harness digital transformation?
- How can marketing data inform decisions throughout the organization?
- What are the trends transforming marketing?
Reports
Report by Jillian Ryan
Collaboration Tools to Connect Your Teams
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.
View this ReportMore Reports
See AllThe Future of the CMO
More than 60 CMOs Discuss What It Takes to Succeed in the Evolving Role
The Brand-Agency Relationship
Streamlining with In-House Teams and Flexible Engagement Models
Digital Transformation
How Collaboration Tools and Strategies Can Align Organizations with Business Objectives
Canada Trends in 2019
Three Emerging Areas for Digital Marketers