Marketing Management Trends
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
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What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
How Many More Digital Tools, Applications or Platforms Do Executives Worldwide Use Today vs. 5 Years Ago? (% of respondents, Feb 2019)
Which Digital Tools, Applications or Platforms Do Executives Worldwide Rely on to Manage Their Work Currently vs. in 5 Years? (% of respondents, Feb 2019)
Primary Objectives vs. Critical Challenges to the Success of a Content Marketing Engagement Strategy for Companies Worldwide, May 2019 (% of respondents)
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How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.