Marketing Management Trends
Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
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Key Drivers of Success Over the Next 5 Years According to Companies Worldwide, April 2019 (% of respondents)
Skills and Competencies that a Future Marketing Workforce Would Need to Be Successful Over the Next 5 Years According to Companies Worldwide, April 2019 (% of respondents)
Top Challenges Faced by Senior Executives in China When Leveraging Digital Media to Grow Their Brands Overseas, Aug 2019 (% of respondents)
What Types of Marketing Partners Have Senior Executives in China Worked with for Their Overseas Business? (% of respondents, Aug 2019)
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Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Oct 07, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.