There are 187 charts about 'Marketing Spending'
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Which Factors Most Influence How Senior Marketers Worldwide Allocate Media Budget Among Channels? (% of respondents, Aug 2019)
Average Percentage of US Companies' Marketing Budget Allocated to Data and Analytics, Currently vs. in the Future, April 2019 (% of respondents)
Marketing Budget Change in the Next 12 Months According to US CMOs, Aug 2014-Aug 2019 (% of respondents)
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Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.