Marketing and IT executives in Canada confirm that spending on marketing technology has increased dramatically, raising opportunities and concerns.View this Report
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Chief Data Scientist
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What Are Important Key Performance Indicators for a Marketing Data Dashboard to Track According to Companies Worldwide? (% of respondents, April 2019)
Implementation Status of Marketing Data Dashboards at Companies Worldwide, April 2019 (% of respondents)
What Benefits Are US Companies Seeing from AI-Driven Marketing Solutions? (% of respondents, Jan 2019)
What Is the Optimal Balance Between Automation and Human Creativity According to US Agencies and Companies? (% of respondents, March 2019)
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Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
Most Marketers Still Don’t Let Consumers Control Email Frequency or Content
Apr 22, 2019
According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Apr 21, 2019
Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.
In-House Analytics Platforms Help Data-Obsessed Agencies
Apr 18, 2019
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Apr 11, 2019
The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.
Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
Apr 07, 2019
Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).