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Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Apr 22, 2019

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.

Why Advertisers Struggle To Get the Most Out of Their First-Party Data

Why Advertisers Struggle To Get the Most Out of Their First-Party Data

Apr 21, 2019

Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.

In-House Analytics Platforms Help Data-Obsessed Agencies

In-House Analytics Platforms Help Data-Obsessed Agencies

Apr 18, 2019

One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Apr 11, 2019

The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Apr 07, 2019

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).