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What Role Will Mobile Play this Holiday Season?

Dec 06, 2018

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.

Exploring the Mobile Shopping Habits of US Consumers

Dec 03, 2018

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Oct 08, 2018

For the 2018 holiday season, eMarketer expects total US retail sales to grow 4.1% to $986.8 billion, with ecommerce jumping 16.2% to $123.4 billion.

Mobile Marketing Trends Roundup 2018

Oct 02, 2018

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.