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Digital Video Taking Off Faster Than Expected in Germany

Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

The Digital Video Series: Baby Boomers | Infographic

Nov 29, 2018

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

Television Update, Fall 2018

Nov 28, 2018

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.

The Digital Video Series: Gen X | Infographic

Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

How Dollar Shave Club Approaches Podcasting

Nov 27, 2018

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

The Digital Video Series: Millennials | Infographic

Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

The Digital Video Series: Kids & Teens | Infographic

Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Should Unsubscribes Be a Cause for Concern?

Nov 19, 2018

No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.

Who Is Using Spotify?

Nov 16, 2018

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.

How Many Households Own a Smart TV?

Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

Digital Ad Spending in China 2018

Nov 14, 2018

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.