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Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts

Oct 11, 2018

Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Shoppers Like Emerging Tech in Theory

Oct 10, 2018

Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.

Augmented Reality Poised to Eclipse Virtual Reality

Oct 01, 2018

Which “reality” are marketers opting for—virtual reality or augmented reality? As the two technologies evolve, adoption patterns differ. VR remains largely rooted in the gaming industry, whereas AR is becoming mainstream thanks to a host of technological advances and big-tech backing that makes it accessible on smartphones.

You've Got (Too Much) Mail

Oct 01, 2018

More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.

How Pinterest, Google and Amazon Are Improving Visual Search

Sep 27, 2018

Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.

Are Second Screens Distracting TV Viewers?

Sep 26, 2018

Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.

How Consumers Are Acclimating to Automation

Sep 26, 2018

The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?

TV's Effect on Millennials? Not Necessarily Minimal

Sep 25, 2018

Millennials may not watch as much TV as previous generations, but their engagement with the TV content they do watch may actually be deeper than other groups.

When News Meets Social

Sep 25, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.