Millennials
Reports
Report by Mark Dolliver Feb 11, 2019
US Millennials 2019
Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.
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There Are Still Misconceptions About Millennials in Canada
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
Andrew Au
President
Intercept Group
Charts
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Leading Social Media Platforms Actively Used by US Internet Users Today, July 2019 (% of respondents, by generation, July 2019)
Why Do US Internet Users Use Social Networks? (% of respondents, by generation, July 2019)
US Internet Users Who Frequently Engage with Companies that Place Ads on TV, Radio or Online, by Generation, July 2019 (% of respondents )
Streaming Music Listeners Worldwide, by Age, May 2019 (% of internet users in each group)
Share of Time Spent Listening to Music Worldwide, by Device, May 2019 (% of total)
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Millennials Have Diminishing Opinions About Businesses
Jul 08, 2019
Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a new survey from consultancy Deloitte.