Millennials

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The Digital Video Series: Millennials | Infographic

Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

Millennials Browse In-Store, but Buy Online

Nov 12, 2018

Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers.

Private Labels Influence Retailer Choice

Nov 02, 2018

Buying store brands used to be viewed as sacrificing quality for price, but post-recession private labels began flourishing and have gained popularity with retailers and consumers over the past decade.

Are Millennials Using Smart Speakers?

Oct 30, 2018

This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.