Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.View this Report
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
There are 1427 charts about 'Millennials'
Most Recent Charts
Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
US Consumers Who View Digital Video via Connected TV Daily, by Age, May 2019 (% of respondents in each group)
UK Social Media User Penetration, by Demographic, Nov 2014-Nov 2018 (% of internet users in each group)
More On: MillennialsSee All
Give Millennials Some Credit
May 29, 2019
Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.