Millennials
Reports
Affluents in France, Germany and the UK
Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.
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See AllMedia Habits of Millennials in Canada 2018
Five Key Personas to Understand and Target
Facebook Advertising 2018
eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
10 Key Digital Trends for 2018
Our Predictions for What Will Matter to Marketers
Forecasts
Interviews
There Are Still Misconceptions About Millennials in Canada
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
Andrew Au
President
Intercept Group
Charts
There are 4839 charts about 'Millennials'
Most Recent Charts
US Internet Users' Concerns About Smart-Home Appliances, by Age, June 2018 (% of respondents in each group)
Subscription Video-on-Demand (SVOD) Services Used by Consumers in Quebec*, by Demographic, March 2017 (% of respondents)
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2018 (% of total)
What Type of Receipt Do US Internet Users Prefer When Purchasing In-Store?, Aug 2018 (% of respondents, by demographic)
Teen and Millennial Music Listeners in Canada Who Currently vs. Are Likely* to Pay for a Streaming Music Subscription, April 2018 (% of respondents in each group)
More On: Millennials
See AllCustomer Experience Execs Adapting to Millennial Expectations
Aug 15, 2018
Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.
The Shared Anxieties of Millennials and Seniors: Tech Companies
Aug 14, 2018
Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.
Internet Users in Germany Who Book Travel Digitally, by Age, May 2018 (% of respondents in each group)
Aug 13, 2018
How Many Times per Day Do US Mobile App Users Access an App?, April 2018 (by demographic)
Aug 08, 2018
