Millennials

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'Tis the Season for Quality Groceries

Oct 05, 2018

More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.

Holiday Shopping Could Be More Social This Year

Oct 04, 2018

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.

Consumers to Brands: 'You Disappoint Me'

Sep 27, 2018

Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.

More Millennials, Gen Z Are Using Social Apps

Sep 26, 2018

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

TV's Effect on Millennials? Not Necessarily Minimal

Sep 25, 2018

Millennials may not watch as much TV as previous generations, but their engagement with the TV content they do watch may actually be deeper than other groups.

How Millennial Men Are Faring in the Post-Recession Economy

Sep 21, 2018

Though lagging millennial women in some respects, millennial men make more money and are more upbeat about their finances.

Wallets Full, Shoppers Ready to Crank Up Holiday Spend

Sep 20, 2018

With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.