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Mobile Marketing Trends Roundup 2018

Oct 02, 2018

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Oct 02, 2018

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Oct 02, 2018

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

How Pinterest, Google and Amazon Are Improving Visual Search

Sep 27, 2018

Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.

More Millennials, Gen Z Are Using Social Apps

Sep 26, 2018

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

Consumers Raise Their Expectations for Visual Search

Sep 21, 2018

As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.

Pinterest Sees Visual Search Working in Tandem with Text Search

Sep 21, 2018

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.

Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.