It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.View this Report
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Q2 2019 Social Trends
Facebook Continues to Diversify Its Revenue Streams, Snapchat Holds First Partner Summit and Twitter Targets Political Tweets
Facebook Advertising in 2021
What Will—and Will Not—Change
Mobile App Installs 2019
Marketers Innovate to Land Coveted Home Screen Placement
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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Senior Vice President, Product and Marketing
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Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 937 charts about 'Mobile Activities'
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Number of US Downloads Required for a Free App to Reach No. 1 on the Apple App Store and Google Play, 2016-2019 (thousands)
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Sep 13, 2019
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?
Sep 12, 2019
Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.
Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Traditional Text Messages Are Finally Changing
Sep 09, 2019
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.