Mobile Ad Spending

Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much growth has there been in mobile ad spending?
  • What share of digital ad spending is mobile?
  • What formats are getting the most mobile ad spending?

Reports

Interviews

More On: Mobile Ad Spending

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US CPG Digital Ad Spending 2019

US CPG Digital Ad Spending 2019

Jul 25, 2019

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

US Healthcare and Pharma Digital Ad Spending 2019

US Healthcare and Pharma Digital Ad Spending 2019

Jul 25, 2019

Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.

US Automotive Digital Ad Spending 2019

US Automotive Digital Ad Spending 2019

Jul 25, 2019

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

US Financial Services Digital Ad Spending 2019

US Financial Services Digital Ad Spending 2019

Jul 25, 2019

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

Jul 25, 2019

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

US Travel Digital Ad Spending 2019

US Travel Digital Ad Spending 2019

Jul 25, 2019

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.