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Ad Fraudsters Are Becoming More Sophisticated

Dec 18, 2018

The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.

Rewarded Video Helps Mobile Advertisers Move on from Impressions

Dec 06, 2018

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?