As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
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Share of Mobile App Install Fraud Worldwide, by OS and Fraud Type, Jan-June 2019 (% of total fraudulent paid app installs)
Top 10 Industries Worldwide, Ranked by Financial Exposure to Mobile App Install Fraud, H1 2019 (millions)
Types of Media for Which US Companies Are Using Supply-Side Platforms (SSPs), March 2019 (% of respondents)
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Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
US Consumers Appreciate In-Game Ads
Jul 17, 2019
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.