With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 186 charts about 'Mobile Advertising'
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How Much of US CMOs' Budget Is Allocated to Mobile? (% of total marketing budget, Feb 2015-Aug 2019)
On Which Channels Do US Local Ad Buyers Plan to Increase and Decrease Spending in 2019? (% of respondents, June 2019)
What Are US Mobile Users' Attitudes About Advertising Within Free vs. Paid Mobile Apps? (% of respondents, April 2019)
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Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
US Consumers Appreciate In-Game Ads
Jul 17, 2019
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.