With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.View this Report
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Global Messaging Apps 2019
What’s Up with WhatsApp Status Ads and Other Opportunities for Marketers
Q2 2019 Social Trends
Facebook Continues to Diversify Its Revenue Streams, Snapchat Holds First Partner Summit and Twitter Targets Political Tweets
Mobile App Installs 2019
Marketers Innovate to Land Coveted Home Screen Placement
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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Which Mobile Apps Can Internet Users in Denmark, Norway and Sweden Not Live Without? (% of respondents, Q3 2019)
Select Mobile Payment Apps* Used by Mobile App Users in Argentina, Brazil and Mexico, Ranked by Market Share**, July 2019
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Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays
Sep 13, 2019
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?
Sep 12, 2019
Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.
Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.