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Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know

Feb 04, 2019

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users

Feb 01, 2019

The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.

This Is the Biggest Mistake You Can Make with Push Notifications

Nov 16, 2018

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.