It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.View this Report
- Digital Ad Spending
- Mobile Ad Spending
- Mobile Messaging App Users
- Time Spent with Mobile
- Digital Ad Spending, US
- Facebook, US
- Mobile Ad Spending, US
- Mobile Messaging App Users, US
- Mobile Messaging App Users, Worldwide
- Mobile Messaging App Users, by Country
- Time Spent with Mobile, US
- WhatsApp, US
- WhatsApp, by Country
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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How Many Mobile Messaging App Users Are There Worldwide? (billions, % change and % of smartphone users, 2018-2023)
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Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Traditional Text Messages Are Finally Changing
Sep 09, 2019
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.
Key US Mobile Usage Metrics, 2017 & 2018
Jun 20, 2019