Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.View this Report
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- Digital Video Viewers
- Media Usage
- Mobile Ad Spending
- Tablet Users
- Time Spent with Digital Video
- Time Spent with Mobile
- Video Ad Spending
- YouTube Viewers
- Digital Video Viewers, US
- Digital Video Viewers, Worldwide
- Digital Video Viewers, by Country
- Media Usage, Worldwide
- Media Usage, by Country
- Mobile Ad Spending, US
- Tablet Users, US
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, North America
- Video Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, Worldwide
Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.
Senior Vice President, Latin America
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Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
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Nov 26, 2018
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
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What Effect Does Haptic-Enabled Video Have on Mobile Video Viewers in Canada? (Fall-Winter 2017)
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US Video Ad Spending 2018
Oct 16, 2018
For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.
US Internet Users Who Prefer 6-Second Mobile Video Ads, by Age, July 2018 (% of respondents in each group)
Oct 10, 2018
Q3 2018 Digital Video Trends
Sep 27, 2018
Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.
Which Digital Media Subscription Services Do UK Internet Users Have Access to vs. Access via Smartphone? (% of respondents, June 2018)
Sep 20, 2018
Canada Mobile Time Spent and Ad Spending 2018
Sep 13, 2018
As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.
Internet Users in Canada Who Watch Long-Form* Video on a Smartphone, Q3 2011, Q3 2014 & Q3 2018 (% of respondents, by household type)
Aug 24, 2018
What Are the Most Important Changes in US Consumer Video Viewing Habits Over the Last Year? (% of respondents, Dec 2017)
Aug 20, 2018
Video Ads in Social Media 2018
Aug 08, 2018
The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
Canada Streaming Video 2018
Aug 02, 2018
As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.