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Rewarded Video Helps Mobile Advertisers Move on from Impressions

Dec 06, 2018

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?

The Digital Video Series: Kids & Teens | Infographic

Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

US Video Ad Spending 2018

Oct 16, 2018

For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.

Q3 2018 Digital Video Trends

Sep 27, 2018

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

Canada Mobile Time Spent and Ad Spending 2018

Sep 13, 2018

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

Video Ads in Social Media 2018

Aug 08, 2018

The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.

Canada Streaming Video 2018

Aug 02, 2018

As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.