Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.View this Report
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What Were the Leading Ecommerce Marketing Investment Priorities for Direct-to-Consumer Digital Retailers in North America During 2018? (% of respondents, Feb 2019)
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Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location
Aug 20, 2019
Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.
Gen Zers Are Turning to BOPUS for Instant Gratification
Aug 19, 2019
"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.
More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience
Jul 28, 2019
It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.
Kohl’s Increases Foot Traffic by Accepting Amazon Returns
May 10, 2019
After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates
May 08, 2019
According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.
Successful Online Grocery Hinges on Logistics
Mar 21, 2019
The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.
Phone Dead? Just Head to Your Nearest Retailer
Mar 08, 2019
In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.