Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
More ReportsSee All
Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Executive Vice President of CRM, Email and Creative Services
There are 183 charts about 'Personalization'
Most Recent Charts
What Were the Leading Ecommerce Marketing Investment Priorities for Direct-to-Consumer Digital Retailers in North America During 2018? (% of respondents, Feb 2019)
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
More On: PersonalizationSee All
How’s that Personalization Going?
Jun 13, 2019
Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.
Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite
Jun 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
What Types of Personalized Content Appeal to Consumers?
May 14, 2019
Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
May 11, 2019
While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.