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Personalization Is Not a Motivating Factor For People to Share Their Information

Personalization Is Not a Motivating Factor For People to Share Their Information

Oct 01, 2019

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.

Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start

Sep 03, 2019

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.