Personalization
Reports
Dynamic Creative and Digital Storytelling
Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.
View this ReportInterviews
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
Charts
There are 339 charts about 'Personalization'
Most Recent Charts
UK/US Companies' Primary Goal Metric for Personalization, by ROI of Company, Dec 2018 (% of respondents )
Percent of UK/US Companies' Marketing Budget Allocated to Personalization, by ROI of Company, Dec 2018 (% of respondents)
Where Are B2C Marketers in Australia, the UK and the US Currently Providing Personalized Content Experiences? (% of respondents, Jan 2019)
Where Are B2C Marketers in Australia, the UK and the US Planning to Increase Investment in 2019? (% of respondents)
What Technologies Have B2B and B2C Client-Side Marketers Worldwide Begun to Incorporate into Their Business? (% of respondents, Dec 2018)
More On: Personalization
See AllDo People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
