Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Creating and Distributing Content for the Customer Journey
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Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Executive Vice President of CRM, Email and Creative Services
There are 183 charts about 'Personalization'
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What Do US Leisure Travelers Say Would Improve the Relevance of Messages from Travel and Hospitality Brands? (% of respondents, July 2019)
What Do Small* US CPG Companies View as the Top Trends Impacting Growth Over the Next 3 Years? (% of respondents, May 2019)
Most Frustrating Way Brand Emails for Work vs. Personal Use Lack Personalization According to US Business Professionals, Aug 2019 (% of respondents)
Mobile Device Users Worldwide* Who Are Willing Share Personal vs. Location Data for Select Potential Benefits, Aug 2019 (% of respondents)
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Personalization Is Not a Motivating Factor For People to Share Their Information
Oct 01, 2019
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Sep 03, 2019
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.