Programmatic Ad Spending

eMarketer's forecasts, data and statistics include estimates for US programmatic ad spending by format (digital display, native digital display, direct digital display), by channel (via real time bidding (RTB), via open exchange, via private marketplaces (PMP)), as well as mobile, mobile by ... transaction, by format and digital video. eMarketer also has forecasts for programmatic ad spending in the UK, France, Germany, China, Canada. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for US programmatic ad spending?
  • What formats are getting programmatic ad spend?
  • What are the trends in programmatic ad spending?

Reports

Interviews

More On: Programmatic Ad Spending

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In Europe, Programmatic Ad Spending Grows by Double Digits

Jan 10, 2019

The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.

US Digital Advertising Snapshot

Dec 21, 2018

Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?

Smaller Ad Players Gaining on BAT for Programmatic Share

Dec 12, 2018

Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.

Publishers Worry Programmatic Is Hurting Ad Prices

Dec 10, 2018

According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.

How Advertisers Can Wield Data Exhaust

Dec 04, 2018

The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.