Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.View this Report
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Vice President, Sales and Programmatic Strategy
There are 171 charts about 'Programmatic Ad Spending'
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US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)
US Mobile Programmatic Video Ad Spending, 2016-2021 (billions, % change and % of total programmatic video ad spending)
US Programmatic Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)
More On: Programmatic Ad SpendingSee All
TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Ad Spending on Private Marketplaces Will Pass Open Exchanges Next Year
May 08, 2019
We estimate US advertisers will spend $12.22 billion on open exchanges and $11.56 billion on PMPs this year. By 2021, $15.97 billion will be spent on PMPs, and $13.77 billion will be spent on open exchanges.
Video Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.