Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.View this Report
There are 129 charts about 'Programmatic Ad Spending'
Most Recent Charts
Leading Factors that Limit a Greater Share of the Ad Inventory Allocation Toward Programmatic for US Publishers, March 2019 (% of respondents)
Digital Display Ad Spending in France, by Format and Buying Method, H1 2018 & H1 2019 (millions of €, % of total digital display ad spending and % change)
Programmatic Display Ad Spending in France, by Format, H1 2018 & H1 2019 (millions of € and % change)
US Programmatic Digital Display Ad Fees, 2018-2021 (billions, % change and % of nonsocial programmatic display spending)
More On: Programmatic Ad SpendingSee All
eMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries
Aug 05, 2019
The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.
Five Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.