Programmatic Ad Spending

eMarketer's forecasts, data and statistics include estimates for US programmatic ad spending by format (digital display, native digital display, direct digital display), by channel (via real time bidding (RTB), via open exchange, via private marketplaces (PMP)), as well as mobile, mobile by ... transaction, by format and digital video. eMarketer also has forecasts for programmatic ad spending in the UK, France, Germany, China, Canada. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for US programmatic ad spending?
  • What formats are getting programmatic ad spend?
  • What are the trends in programmatic ad spending?

More On: Programmatic Ad Spending

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eMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries

eMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries

Aug 05, 2019

The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.

Five Charts: The State of Header Bidding

Five Charts: The State of Header Bidding

May 30, 2019

As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

TV Ads Still More Relevant to Consumers than Streaming Video Ads

May 15, 2019

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.