UK digital out-of-home advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots.View this Report
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
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Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
Significant Programmatic Advertising Challenges According to US Digital Media Professionals, Dec 2018 (% of respondents)
More On: Programmatic AdvertisingSee All
Why Is Mobile App Ad Viewability So Hard To Measure?
Feb 25, 2019
Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
Feb 22, 2019
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
B2Bs Leverage Programmatic to Target Specific Accounts
Feb 05, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
In-Housing Is About More Than Programmatic
Jan 17, 2019
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
In Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
Programmatic Ad Spending in France 2019
Jan 09, 2019
Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.
Programmatic Ad Spending in Germany 2019
Jan 09, 2019
In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.
What Are the Most Effective vs. Difficult Tactics Deployed in a Marketing Strategy for Companies Worldwide? (% of respondents, Dec 2018)
Jan 08, 2019
What Is the Biggest Advantage of Programmatic Advertising for US Agency and Brand Media Buyers? (% of respondents, Nov 2018)
Jan 02, 2019
What Is the Biggest Concern About Programmatic Advertising for US Agency and Brand Media Buyers? (% of respondents, Nov 2018)
Jan 02, 2019
Live TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
Demand-Partner Adapters Used by US Header-Bidding Websites, Dec 2018 (% of total HBIX sites*)
Dec 20, 2018
Programmatic Advertising Beyond Display
Dec 13, 2018
Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.