Retail & Ecommerce

Interviews

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Consumers Say Brands Ask for Too Much Information

Dec 07, 2018

Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.

Are Consumers Ready for a Cashless Society?

Dec 07, 2018

Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.

What Role Will Mobile Play this Holiday Season?

Dec 06, 2018

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.

How More Brands Are Reacting to Increased Online Competition

Dec 05, 2018

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

Who's Using P2P Payments in the US?

Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

Who's Using Mobile Coupons in the US?

Dec 03, 2018

This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.

Exploring the Mobile Shopping Habits of US Consumers

Dec 03, 2018

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

Many People Feel They Lack Control Over Their Personal Data

Nov 30, 2018

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

More Retailers Are Shifting Their Sales to Amazon Marketplace

Nov 29, 2018

Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.

Prime Is Key to Amazon’s International Expansion

Nov 28, 2018

Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.

What's Causing Cart Abandonment?

Nov 27, 2018

Cart abandonment has been an issue since the advent of online shopping. Consumers get cold feet for a number of reasons, but for many, it's just a part of the way they shop.

How Well Did the Thanksgiving Shopping Weekend Fare?

Nov 27, 2018

US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.

How Black Friday Shopping Behaviors Are Changing

Nov 20, 2018

As Thanksgiving rapidly approaches, the holiday shopping season is kicking into overdrive. Retailers are ready for the surge in consumer spending on Black Friday, but what shopper behaviors should they expect? We break down three key trends for the holiday weekend.