Smart Speakers & Voice Assistants

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What Will It Take to Get Consumers to Transact Via Voice?

Nov 12, 2018

Voice commerce holds promise. But at the moment, more consumers are turning to their Amazon Echo and Google Home devices to research products than add them to their cart.

In China, Smart Speaker Adoption Is Booming

Nov 09, 2018

Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.

How Many Seniors Are Using Smart Speakers?

Nov 02, 2018

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

Are Baby Boomers Using Smart Speakers?

Nov 01, 2018

This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

Are Gen Xers Using Smart Speakers?

Oct 31, 2018

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

Are Millennials Using Smart Speakers?

Oct 30, 2018

This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.

Alexa, Where's the Nearest Restaurant?

Oct 30, 2018

Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.

The Smart Speaker Series: Kids & Teens | Infographic

Oct 29, 2018

Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.