Smart Speakers & Voice Assistants

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Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Sep 21, 2018

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Alexa, Order Me Another Alexa

Sep 12, 2018

What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.

Spotify's User Growth Continues as Pandora Plateaus

Aug 15, 2018

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Voice Commerce’s Growing Pains

Aug 07, 2018

Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.

Voice Control Forces Marketers to Think Differently

Jul 25, 2018

Companies across all industries are trying to figure out how voice control can help them interact with their target audiences and build brand engagement in more personalized and frictionless ways.

Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them

Jul 12, 2018

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

Conversational Commerce Roundup

Jul 11, 2018

Amid rising ownership of voice assistants and smart speakers like Amazon’s Echo and Google’s Home, voice search is becoming standard operating procedure for many consumers. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the conversational commerce ecosystem, encompassing chatbots and personal assistants.