Smart Speakers & Voice Assistants
As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.View this Report
Doug Robinson, CEO of Fresh Digital Group, talks about the benefits of investing in branded voice skills and the future of voice.
Fresh Digital Group
There are 106 charts about 'Smart Speakers & Voice Assistants'
Most Recent Charts
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)
Change in Voice Assistant Usage Among US Smart Speaker Owners vs. Non-Owners, Aug 2018 (% of respondents)
More On: Smart Speakers & Voice AssistantsSee All
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
Sep 21, 2018
At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.
Alexa, Order Me Another Alexa
Sep 12, 2018
What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.
What Activities Are US Smart Speaker Owners Conducting with Voice Assistants? Aug 2018 (% of respondents)
Sep 10, 2018
Which Voice Assistants Have US Digital Buyers Used to Make a Purchase? 2017 & 2018 (% of respondents)
Aug 30, 2018
Spotify's User Growth Continues as Pandora Plateaus
Aug 15, 2018
Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.
Product Categories that US Smart Speaker Voice Buyers Would Consider Purchasing via Voice Assistant, June 2018 (% of respondents)
Aug 08, 2018
Voice Commerce’s Growing Pains
Aug 07, 2018
Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.
Comparative Estimates: Voice Assistant and Smart Speaker Usage in Germany, 2017-2018 (% of internet users)
Aug 02, 2018
Primary Factor that Prevents US Internet Users from Purchasing Products More Frequently via Smart Speakers*, July 2018 (% of respondents)
Jul 30, 2018
Voice Control Forces Marketers to Think Differently
Jul 25, 2018
Companies across all industries are trying to figure out how voice control can help them interact with their target audiences and build brand engagement in more personalized and frictionless ways.
How Do US Smart Speaker Owners Listen to Podcasts?, June 2018 (% of respondents, by length of ownership)
Jul 18, 2018
Platforms on Which Internet Users in Europe* Would Be Open to Having an Artificial Intelligence Interaction, Aug 2017 (% of respondents)
Jul 16, 2018
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Jul 12, 2018
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
Conversational Commerce Roundup
Jul 11, 2018
Amid rising ownership of voice assistants and smart speakers like Amazon’s Echo and Google’s Home, voice search is becoming standard operating procedure for many consumers. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the conversational commerce ecosystem, encompassing chatbots and personal assistants.