Social Media

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Some Instagram Stories Thrive from an Extended Shelf Life

Nov 30, 2018

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.

The Digital Video Series: Millennials | Infographic

Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

Weibo Now Used by Nearly 25% of Population in China

Nov 08, 2018

Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.

The Eighth Annual Global Media Intelligence Report Is Now Available

Nov 08, 2018

In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.

Who Is Using Snapchat in the US?

Oct 26, 2018

This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.

Who Is Using Pinterest in the US?

Oct 25, 2018

This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.

Who Is Using Twitter in the US?

Oct 24, 2018

This year, 55.2 million people in the US will use Twitter. That's 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.

Who Is Using Facebook in the US?

Oct 23, 2018

This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.

Who Is Using Instagram in the US?

Oct 22, 2018

This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.