Social Media

Want to understand who is using Facebook, Instagram, Twitter, Pinterest, Snapchat and TikTok? Our coverage includes social network users by age and ethnicity, as well as by gender and generation. We track which platforms are gaining or losing users and whether those users are on desktop or on a ... smartphone. We also publish forecasts for social network users worldwide, by region, as well as social network users in more than 50 countries while also providing insights on a variety of questions such as:Show MoreShow More
  • How much is spent on social media advertising?
  • What is the growth of social media ad spending?
  • What social media platforms get the most spending?