Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.
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UK Social Media User Penetration, by Demographic, Nov 2014-Nov 2018 (% of internet users in each group)
Online Platforms that Children in Canada Have Used to Interact with Other People in the Past Week, Dec 2018 (% of respondents)
Average Daily Time Spent with Social Media and Apps According to Younger vs. Older US Millennial Internet Users, 2018 (% of respondents in each group)
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eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'
Jun 21, 2019
Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.
Average Time Spent on Social Media Declines
Jun 10, 2019
Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About
May 29, 2019
With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.
Facebook’s Privacy Moves
May 23, 2019
Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.
WhatsApp Beats Out Instagram and Twitter Among US Hispanic Users
May 22, 2019
We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.