Social Media Ad Spending

Social media ad spending includes paid advertising appearing within social networks, social network games and social network apps; but excludes spending by marketers that goes toward developing or maintaining a social network presence. eMarketer's forecasts, data and statistics include estimates for ... social media ad spending per social network user, per hour spent with social networks per person, and by share, growth and platform or venue (including Facebook, Instagram, LinkedIn, Snapchat, Twitter). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much is spent on social media advertising?
  • What is the growth of social media ad spending?
  • What social media platforms get the most spending?



More On: Social Media Ad Spending

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China Digital Ad Spending 2019

Mar 28, 2019

Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.

Canada Digital Ad Spending 2019

Mar 28, 2019

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.

US Digital Ad Spending 2019

Mar 28, 2019

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Global Digital Ad Spending 2019

Mar 28, 2019

In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising and marketing budgets.

Here’s How Facebook Has Restricted Ad Targeting

Mar 28, 2019

Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.

Social Video Ad Spending Will Grow 44% by 2021

Mar 11, 2019

Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.

Will Facebook’s Latest Scandal Affect Its Ad Business?

Feb 28, 2019

The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.

Why Have We Raised Our Twitter Forecast?

Feb 22, 2019

Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.

Advertisers Now Pay More for Facebook Users' Attention

Feb 08, 2019

eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention.

How D2C Darling ThirdLove Went From Zero to a Million Customers

Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

Four Takeaways from Snap’s Q4 Earnings: What Advertisers Need to Know

Feb 06, 2019

Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.