Social Media Ad Spending

Social media ad spending includes paid advertising appearing within social networks, social network games and social network apps; but excludes spending by marketers that goes toward developing or maintaining a social network presence. eMarketer's forecasts, data and statistics include estimates for ... social media ad spending per social network user, per hour spent with social networks per person, and by share, growth and platform or venue (including Facebook, Instagram, LinkedIn, Snapchat, Twitter). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much is spent on social media advertising?
  • What is the growth of social media ad spending?
  • What social media platforms get the most spending?

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Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Aug 22, 2019

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.

CMO Roundtable: Facebook Now—and in the Future

Aug 07, 2019

In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

Jul 30, 2019

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.

Q2 2019 Social Trends

Q2 2019 Social Trends

Jul 23, 2019

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.