Social Media Ad Spending
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.View this Report
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Companies Worldwide Who Expect Their Instagram Budget to Increase in 2019 and Where They Expect the Budget Increase to Come From (% of respondents)
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Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know
Aug 22, 2019
Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.
CMO Roundtable: Facebook Now—and in the Future
Aug 07, 2019
In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.
eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix
Jul 30, 2019
The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.
Why Clorox Still Believes in Facebook: An Interview with CMO Stacey Grier
Jul 22, 2019
Stacey Grier, who became Clorox's CMO in December 2018, shares similar attitudes to her predecessor. For our report on the future of Facebook advertising, eMarketer principal analyst Debra Aho Williamson spoke with Grier to find out why marketers still rely on Facebook for effective targeting and how Clorox is working alongside the social giant to make the platform a positive place for advertisers—and consumers—in the future.
Instagram's New Explore Ads Signal Potential Changes to Organic Reach
Jul 09, 2019
Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.