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Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Jun 14, 2019

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

May 29, 2019

With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.

Social Media Moves Down the Funnel as Commerce Opportunity Arises

Social Media Moves Down the Funnel as Commerce Opportunity Arises

May 28, 2019

Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of social marketing, social may also have a place further along the path to purchase.

How Browser Privacy Updates Are Affecting Influencer Attribution

How Browser Privacy Updates Are Affecting Influencer Attribution

May 27, 2019

Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.

Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

May 21, 2019

According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.

Want to Bring Customers In-Store? Get Them to Follow You on Social Media

Want to Bring Customers In-Store? Get Them to Follow You on Social Media

May 16, 2019

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.

How D2C Marketers Are Adapting to Changes at Facebook

How D2C Marketers Are Adapting to Changes at Facebook

May 07, 2019

Direct-to-consumer (D2C) brands have traditionally relied on Facebook for cost-effective, performance-based marketing. But with climbing rates and uncertainty surrounding the roll back of Facebook’s ad-targeting features, D2C marketers have started diversifying their advertising strategy.

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

Apr 29, 2019

Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.