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What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

Oct 04, 2019

It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.

What’s a Creator Anyway? It Depends on the Platform

Oct 03, 2019

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.

Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.

D2C Cleaning Company Truman’s Puts Customer Engagement at Forefront of Social

D2C Cleaning Company Truman’s Puts Customer Engagement at Forefront of Social

Sep 23, 2019

Creating an alluring social media presence is a tried-and-true strategy for direct-to-consumer (D2C) brands. Not only is social media a cost-effective way to reach consumers, but shoppers are more likely to research a D2C brand by looking at its social content.

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Sep 17, 2019

For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Sep 16, 2019

Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.

Consumers Are Influenced by Brands on Social

Consumers Are Influenced by Brands on Social

Sep 10, 2019

More brands are using social platforms like Pinterest and Instagram to not only discover new products, but to ultimately buy them. And that seems to be paying off, according to a July 2019 study from rating and review marketing company Yotpo.

Why Retailers Need to Pay Attention to TikTok

Why Retailers Need to Pay Attention to TikTok

Sep 05, 2019

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

What Does Your Brain on Influencer Marketing Look Like?

What Does Your Brain on Influencer Marketing Look Like?

Aug 26, 2019

Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.