Social Media Marketing

Interviews

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Is Your CEO Tweeting Without Supervision?

Aug 22, 2018

Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

How the GDPR Spotlights Social Media Firms

Aug 21, 2018

New data regulations are leading UK internet users to ask tech platforms to remove their personal data.

Consumers Expect Brands to Be Open and Honest on Social Media

Aug 20, 2018

Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.

Content Marketing Goof: Posting a 'Story' When Consumers Want a Coupon

Aug 10, 2018

A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.

Social Media Effectiveness Roundup 2018

Aug 08, 2018

The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.

Social Media and AI Roundup

Aug 08, 2018

Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

Should Brands Produce Custom Creative for Social In-Stream Ads?

Aug 08, 2018

Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.

Social In-Stream Advertising Offers Many Perks, Challenges

Aug 03, 2018

Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.

Marketers Around the World Are Banking on Microinfluencers

Jul 31, 2018

With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.

How Brands Can Use Snap Map and Instagram Explore to Their Advantage

Jul 26, 2018

Lauren Sanborn, director of social media at Schafer Condon Carter, discusses the organic ways brands can use social location features to gain exposure.

Instagram Leads as a Global Platform for Influencer Marketing

Jul 17, 2018

Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.