Social Media Marketing
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.View this Report
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Video Ads in Social Media 2018
Shows Are Everywhere on Facebook, Instagram, Snapchat and Twitter—But Are People Watching?
Influencer Marketing in China
What You Need to Know About KOLs, Wanghongs and the Platforms They Use
Global Influencer Marketing
What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World
Billy Boulia, vice president and group director of social strategy at Digitas, talks about about the value of social in-stream advertising and the challenges ahead.
Vice President and Group Director, Social Strategy
There are 952 charts about 'Social Media Marketing'
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How Much of US Marketers' Budget Is Allocated to Social Media? Aug 2009-Aug 2018 (% of total marketing budget)
What Topics Do US Internet Users Want Brands to Be Transparent About on Social Media? May 2018 (% of respondents)
What Industries Do US Internet Users Want Transparency from on Social Media? May 2018 (% of respondents)
More On: Social Media MarketingSee All
Is Your CEO Tweeting Without Supervision?
Aug 22, 2018
Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
How the GDPR Spotlights Social Media Firms
Aug 21, 2018
New data regulations are leading UK internet users to ask tech platforms to remove their personal data.
Consumers Expect Brands to Be Open and Honest on Social Media
Aug 20, 2018
Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.
Content Marketing Goof: Posting a 'Story' When Consumers Want a Coupon
Aug 10, 2018
A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.
Social Media Effectiveness Roundup 2018
Aug 08, 2018
The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.
Social Media and AI Roundup
Aug 08, 2018
Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)
Should Brands Produce Custom Creative for Social In-Stream Ads?
Aug 08, 2018
Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.
Social In-Stream Advertising Offers Many Perks, Challenges
Aug 03, 2018
Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.
Marketers Around the World Are Banking on Microinfluencers
Jul 31, 2018
With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.
How Brands Can Use Snap Map and Instagram Explore to Their Advantage
Jul 26, 2018
Lauren Sanborn, director of social media at Schafer Condon Carter, discusses the organic ways brands can use social location features to gain exposure.
Social Channels Where US Retailers Will Try to Reach Shoppers During the 2018 Back-to-School Season (% of respondents)
Jul 19, 2018
Instagram Leads as a Global Platform for Influencer Marketing
Jul 17, 2018
Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.
Attitudes Toward Social Media Ads According to Internet Users in Germany, Jan 2018 (% of respondents)
Jul 16, 2018
Concern About Brand Safety of Content on Select Platforms According to US Senior Ad Buyers, July 2018 (scale 1-10)
Jul 13, 2018