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Here’s How Facebook Has Restricted Ad Targeting

Mar 28, 2019

Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.

Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year

Mar 25, 2019

Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.

What Retailers Need to Know About Influencer Marketing

Mar 24, 2019

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

Who’s Afraid of Fake Followers?

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.

Is Everyone on Instagram an Influencer?

Mar 05, 2019

There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.