Social Media Marketing

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Influencers Have More Sway Among D2C Shoppers

Influencers Have More Sway Among D2C Shoppers

Aug 11, 2019

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

How Ratings and Reviews Guide Consumers

How Ratings and Reviews Guide Consumers

Aug 06, 2019

Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.

Why Clorox Still Believes in Facebook: An Interview with CMO Stacey Grier

Why Clorox Still Believes in Facebook: An Interview with CMO Stacey Grier

Jul 22, 2019

Stacey Grier, who became Clorox's CMO in December 2018, shares similar attitudes to her predecessor. For our report on the future of Facebook advertising, eMarketer principal analyst Debra Aho Williamson spoke with Grier to find out why marketers still rely on Facebook for effective targeting and how Clorox is working alongside the social giant to make the platform a positive place for advertisers—and consumers—in the future.

How Much Are Brands Paying Influencers?

How Much Are Brands Paying Influencers?

Jul 16, 2019

Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Jul 09, 2019

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Jun 14, 2019

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.