Social Media Marketing
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
There are 410 charts about 'Social Media Marketing'
Most Recent Charts
Sources that Influenced Where/What Internet Users in Mexico Purchased* During El Buen Fin 2019**, Dec 2019 (% of respondents)
Internet Users in Chile Who Plan to Use Social Media to Look for Inspiration/Help with Their Christmas Shopping, by Platform, Oct 2019 (% of respondents)
Attitudes Toward Influencer Marketing Among Internet Users in the Middle East, 2019 (% of respondents)
Actions Internet Users in the Middle East Have Ever Taken After Seeing an Influencer Post, 2019 (% of respondents)
More On: Social Media MarketingSee All
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Dec 26, 2019
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
Pinterest CMO on Marrying Aggressive Growth with the Company's Brand Image
Dec 22, 2019
In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan.
Social Media Update: December 2019
Dec 12, 2019
For this update, we look at Instagram's test to remove likes, the launch of Facebook Pay, Twitter's new feature that allows users to hide replies and Snapchat's new longer video ad format, as well as an update on political advertising. It also includes a preview of our latest social network user forecast, which will be discussed in detail in our upcoming social network users report collection, publishing on December 12.
Influencers Could Help Drive Social Commerce
Dec 10, 2019
Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.
For The Farmer's Dog, Word of Mouth Is Key to Customer Acquisition
Dec 04, 2019
After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.
Kroger’s Hashtag Challenge: A Retailer's Perspective on TikTok
Dec 03, 2019
Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to one of the marketing world’s buzziest new platforms: TikTok.
What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News
Nov 25, 2019
It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned short-form video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Nov 18, 2019
Instagram has begun hiding ‘likes’ for select users worldwide, expanding a test that could determine whether or not they will be permanently hidden from public view.
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Nov 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.
How Marketers Are Responding to Recent TikTok Headlines
Nov 12, 2019
Though TikTok has become a craze among some younger Americans over the past year, recent headlines over a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.
The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships
Nov 11, 2019
We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.