Social Media Usage

In the highly diverse social media landscape of today, "social media usage" should be understood as an umbrella term for vastly different platforms such as Facebook, Instagram, Twitter or WeChat. All of these have distinct groups of users and can be used for distinct communication, marketing and ... business purposes. As usage also differs depending on country, age, and gender, social media usage statistics, reports and trend forecasts have to cover a range of topics from country specific statistics, such as the percentage of citizens using a social medium e.g in the US, the UK or China, to broad statistical overviews for e.g. Asia, Latin America or North America. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • Is social media use declining?
  • What social media do millennials use?
  • Which social media are used for which business and marketing purposes?
  • How much time do users spend on social media?

More On: Social Media Usage

See All
Smartphones Are the Overwhelming Driver of Social Referrals

Smartphones Are the Overwhelming Driver of Social Referrals

Apr 29, 2019

As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

Apr 29, 2019

Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

Podcast | Why Facebook Is So Keen on Regulation

Apr 04, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Mark Zuckerberg's recent op-ed in The Washington Post, in which he calls for new internet regulations.

Here’s How Facebook Has Restricted Ad Targeting

Mar 28, 2019

Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.