Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
After Facebook’s tumultuous year, the future of social media is in question. In this report, we predict what’s in store for 2019.View this Report
More ReportsSee All
Facebook’s 2018 Year in Review
And What to Expect for Usage, Advertising and Privacy in 2019
Marketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
Digital Life of US Teens
Teens Text, Post, Snap, Game and View Video, and Their Favorite Device Is a Smartphone
Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
There are 1222 charts about 'Social Media Usage'
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What Information Are US Healthcare Practitioners Searching for on Social Networking Sites for Physicians*? (% of respondents, Aug 2018)
Which Social Networking Sites Do US Healthcare Practitioners Primarily Use for Personal vs. Professional Purposes? (% of respondents, Aug 2018)
What Are the Most Important Apps According to Teens in Germany? (% of respondents, by demographic, August 2018)
More On: Social Media UsageSee All
What's Behind the Sudden Growth of TikTok?
Jan 02, 2019
No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
How Does Facebook Watch Fit Into the Digital Video Landscape?
Dec 17, 2018
Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?
Some Instagram Stories Thrive from an Extended Shelf Life
Nov 30, 2018
The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.
The Digital Video Series: Millennials | Infographic
Nov 27, 2018
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
Do US Millennials Research Products/Services They See in Their Social News Feed? (% of respondents, Sep 2018)
Nov 12, 2018
Weibo Now Used by Nearly 25% of Population in China
Nov 08, 2018
Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.
Average Time Spent with Social Media Among Internet Users Worldwide, 2016-2018 (hrs:mins)
Nov 08, 2018
Main Reasons for Using Social Media According to Internet Users Worldwide, 2016-2018 (% of respondents)
Nov 08, 2018
Attitudes Toward Brands' Usage of Social Media Stories Among Facebook* Story Users Worldwide, Aug 2018 (% of respondents)
Oct 31, 2018
Actions Facebook* Story Users Worldwide Have Taken After Seeing a Product/Service in Stories, by Region, Aug 2018 (% of respondents)
Oct 31, 2018
Who Is Using Snapchat in the US?
Oct 26, 2018
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.
Who Is Using Pinterest in the US?
Oct 25, 2018
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.