Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
This report provides the key takeaways from our inaugural forecast on worldwide Snapchat users, as well as worldwide user data for Facebook, Instagram and Twitter.View this Report
Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
There are 1258 charts about 'Social Media Usage'
Most Recent Charts
What Are the Most Popular Social Network Platforms Used by Millennials in Urban India? (% of respondents, July 2018)
What Are the Most Popular Dating Apps Being Used by Millennial Dating App Users in Urban India? (% of respondents, July 2018)
What Type of Content Influences the Purchasing Decisions of Internet Users in Australia, the UK and the US? (% of respondents, 2017 & 2019)
More On: Social Media UsageSee All
Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year
Mar 25, 2019
Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.
Who’s Afraid of Fake Followers?
Mar 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Why Have We Raised Our Twitter Forecast?
Feb 22, 2019
Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.
Reasons Why Social Media Users in France Speak About a Brand* on Social Media, by Frequency, Jan 2019 (% of respondents)
Feb 19, 2019
Share of Time Spent on Social Media Among Internet Users in France, by Age, 2018 (% of total)
Feb 14, 2019
How Do Internet Users in China Expect 5G Technology to Be Used? (% of respondents, May 2018)
Feb 12, 2019
Advertisers Now Pay More for Facebook Users' Attention
Feb 08, 2019
eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention.
Four Takeaways from Twitter’s Q4 Earnings: What Advertisers Need to Know
Feb 07, 2019
Twitter reported its Q4 2018 earnings Thursday, and although it beat revenue expectations, monthly usage fell for the third straight quarter to 321 million. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
What Food Information Sources Do US Internet Users Use Most Frequently? (% of respondents, by age, Apr 2018)
Feb 07, 2019
How Do Internet Users in China, Hong Kong and Taiwan Give Out Chinese New Year Red Packets*? (% of respondents, 2018 & 2019)
Feb 05, 2019
Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Feb 04, 2019
Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.
Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users
Feb 01, 2019
The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.
What Social Media Platforms Do UK Teen Social Media Users Use? (% of respondents, June 2014-June 2018)
Jan 29, 2019
Do UK Teen Internet Users Know of and Use Live Streaming* Services? (% of respondents, June 2017 & June 2018)
Jan 29, 2019