In the highly diverse social media landscape of today, "social media usage" should be understood as an umbrella term for vastly different platforms such as Facebook, Instagram, Twitter or WeChat. All of these have distinct groups of users and can be used for distinct communication, marketing and ... business purposes. As usage also differs depending on country, age, and gender, social media usage statistics, reports and trend forecasts have to cover a range of topics from country specific statistics, such as the percentage of citizens using a social medium e.g in the US, the UK or China, to broad statistical overviews for e.g. Asia, Latin America or North America. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
Is social media use declining?
What social media do millennials use?
Which social media are used for which business and marketing purposes?
As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.