Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
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Social Media/Messaging Platforms Used to Access News vs. for Any Purpose According to UK Internet Users, Feb 2019 (% of respondents)
Primary Method Used by US Internet Users to Discover Digital News Content, Feb 2019 (% of respondents)
More On: Social Media UsageSee All
Instagram's New Explore Ads Signal Potential Changes to Organic Reach
Jul 09, 2019
Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.
eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'
Jun 21, 2019
Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.
Average Time Spent on Social Media Declines
Jun 10, 2019
Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
Facebook’s Privacy Moves
May 23, 2019
Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.