Social Media Users
- How many internet users use social media?
- Which social media platform has the most users?
- How many teens use social media?
This report provides the key takeaways from our inaugural forecast on worldwide Snapchat users, as well as worldwide user data for Facebook, Instagram and Twitter.View this Report
- Media Usage
- Social Network Users
- Time Spent with Social Networks
- Facebook, US
- Facebook, by Country
- Media Usage, US
- Media Usage, Worldwide
- Media Usage, by Country
- North America Social Network Users, by Country
- Social Network Users, US
- Social Network Users, Worldwide
- Social Network Users, by Country
- Social Network Users, by Region
Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
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Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year
Mar 25, 2019
Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.
Can Instagram's 'Swipe Up' Feature Drive Sales?
Mar 04, 2019
US Social Network Users, Augmented Reality Users and Social Network AR Users, 2017-2021 (millions)
Mar 01, 2019
What Social Networks/Chat Apps Do Consumers in Quebec Use? (% of respondents, 2016 & 2018)
Feb 28, 2019
Have Internet Users in China Used Qzone, WeChat and Weibo? (% of respondents, Dec 2017 & Dec 2018)
Feb 28, 2019
Why Have We Raised Our Twitter Forecast?
Feb 22, 2019
Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.
What Activities Do Internet Users in Canada Conduct Online? (% of respondents, Jan 2019)
Feb 21, 2019
Influencers and Instagram Stories: A Perfect Marriage?
Feb 14, 2019
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.
Four Takeaways from Snap’s Q4 Earnings: What Advertisers Need to Know
Feb 06, 2019
Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
Did Facebook Sharing User Data with Cambridge Analytica Make US Internet Users Concerned About How Their Information Is Used Online? (% of respondents, Feb 2019)
Feb 06, 2019