Social Media Users

eMarketer's forecasts, data and statistics include estimates for social media users broken out by age, gender, race/ethinicity. You can also find social media users worldwide and region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, ... including China. Social media users are also broken out by platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest and Tumblr. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How many internet users use social media?
Which social media platform has the most users?
How many teens use social media?

Reports

Latest Report Media Mobile Social Media Video

Report by Karin von Abrams Oct 15, 2019

The Global Media Intelligence Report 2019

View this Report

Global Media Intelligence 2019: Poland

Global Media Intelligence 2019: Philippines

Global Media Intelligence 2019: New Zealand

Forecasts

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Charts

Demographic Profile of Douyin* Users in China, Sep 2019 (% of total)

High School vs. University Students in Japan Who Watch YouTube Daily, by Gender, Sep 2019 (% of respondents in each group)

Number of Social Platforms Used by US Social Media Users, Sep 2019 (% of respondents)

Which Industries Do Consumers in Select Countries* Trust to Protect Their Data? (% of respondents, Aug 2019)

Areas Where US Internet Users Feel Most Vulnerable to Cyber Attacks, Aug 2019 (% of respondents)

More On: Social Media Users

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Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile

Dec 09, 2019

One in ten internet users is now on content aggregation site reddit. Its continued growth is primarily being fueled by an increasing percentage of people who use the app through mobile, though that figure still lags Facebook’s and Twitter’s, according to latest eMarketer estimates.

The Ninth Annual Global Media Intelligence Report Is Now Available

Oct 18, 2019

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.