Social Media Users
- How many internet users use social media?
- Which social media platform has the most users?
- How many teens use social media?
The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.View this Report
- Media Usage
- Social Network Users
- Time Spent with Social Networks
- Facebook, US
- Facebook, by Country
- Media Usage, US
- Media Usage, Worldwide
- Media Usage, by Country
- North America Social Network Users, by Country
- Social Network Users, US
- Social Network Users, Worldwide
- Social Network Users, by Country
- Social Network Users, by Region
There are 578 charts about 'Social Media Users'
Most Recent Charts
US Social Media Users Who Use Select Platforms Multiple Times per Day, March 2019 (% of respondents)
Level of Privacy/Security Concern Toward Select Social Networks Among US Internet Users, March 2019 (% of respondents)
Internet Users in Italy Who Use Select Social Networks, by Demographic, Dec 2018 (index among users of each platform)
More On: Social Media UsersSee All
How Social Media Users Have—and Have Not—Responded to Privacy Concerns
Apr 29, 2019
Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
Apr 26, 2019
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
US Parents Get Digital After Dark
Apr 15, 2019
After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
eMarketer Slashes Snapchat Growth Forecast for 2019
Apr 09, 2019
Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with growth expected to flatten in 2020.
Snapchat Losing UK Users as Redesign Takes Toll
Apr 03, 2019
There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast. Since last year’s redesign of the platform, users are leaving in favor of Instagram and other competitors.
What Retailers Need to Know About Gen Z
Apr 01, 2019
Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.
UK Snapchat User Growth, by Age, 2019 (% change)
Apr 01, 2019