Social Media Users
- How many internet users use social media?
- Which social media platform has the most users?
- How many teens use social media?
Reports
US Social Trends for 2019
After Facebook’s tumultuous year, the future of social media is in question. In this report, we predict what’s in store for 2019.
View this ReportMore Reports
See AllUS Kids and Digital 2018
What Matters and What Doesn’t for These Digital Natives
Facebook’s 2018 Year in Review
And What to Expect for Usage, Advertising and Privacy in 2019
Marketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
Forecasts
- Media Usage
- Social Network Users
- Time Spent with Social Networks
- Facebook, US
- Facebook, by Country
- Media Usage, US
- Media Usage, Worldwide
- Media Usage, by Country
- North America Social Network Users, by Country
- Social Network Users, US
- Social Network Users, Worldwide
- Social Network Users, by Country
- Social Network Users, by Region
Interviews
How reddit Targets Millennials
Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
Zubair Jandali
VP, Sales
Charts
There are 1922 charts about 'Social Media Users'
Most Recent Charts
Which Platforms Do Female Social Media Users in Spain Use to Follow Influencers/Celebrities? (% of respondents, Oct 2018)
How Many Influencers/Celebrities Do Female Social Media Users in Spain Follow? (% of respondents, Oct 2018)
Social Network User Penetration in Europe, by Country, 2013-2018 (% of internet users)
How Often Do Female Social Media Users in Spain Use Social Media? (% of respondents, Oct 2018)
How Often Do Female Social Media Users in Spain Post Content on Select Social Media Platforms? (% of respondents in each group, Oct 2018)
More On: Social Media Users
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How to Create Successful Ad Campaigns for Social Stories
Dec 14, 2018
Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.
How Many Marketers in the US Use Facebook?
Dec 12, 2018
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.
Social Network User Penetration in France, by Age, 2012-2018 (% of respondents in each group)
Dec 03, 2018
Social Network User Penetration in France, 2012-2018 (% of population and % of internet users)
Dec 03, 2018
Which Social Media/Messaging Platforms Do Teens in Germany Use*? (% of respondents, 2017 and 2018)
Nov 28, 2018
Which Social Media Platforms Do Consumers in Russia Use? (% of respondents by age and gender, Sep 2018)
Nov 22, 2018
Teen Facebook User Penetration in the US, UK, France and Germany, 2017-2022 (% of internet users)
Nov 14, 2018
How Many People Worldwide Use Instagram? (millions, % change and % of social network users, 2017-2022)
Nov 14, 2018
How Many People Worldwide Use Facebook? (billions, % change and % of population, 2017-2022)
Nov 14, 2018
What Social Media Platforms Do US Millennials Use Most Frequently? (% of respondents, Sep 2018)
Nov 12, 2018
The Eighth Annual Global Media Intelligence Report Is Now Available
Nov 08, 2018
In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.
The Global Media Intelligence Report, 2018
Nov 07, 2018
The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.