Targeting
Reports
Location Intelligence 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.
View this ReportMore Reports
See AllTen Key Digital Trends for 2019
Our Predictions for What Will Matter to Marketers, and What Won’t
Demanding a Better Ad Experience
Why One in Four Internet Users Say No to Ads
Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Interviews
How eBay Attracts Advertisers, but Keeps Its Customer at the Center
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Mark Donohue
Head of Industry—Agency Development
eBay
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Michael Hayes
Chief Revenue Officer and CMO
UberMedia
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Greg Bayer
Senior Vice President, Product
Nielsen Marketing Cloud
Charts
There are 207 charts about 'Targeting'
Most Recent Charts
UK and US Publishers Who Predominantly Use First- vs. Third-Party Data for Ad Targeting, Feb 2019 (% of respondents)
US Addressable TV Households, 2016 & 2018 (millions)
Are TV Industry Professionals Worldwide Using Targeted Ads for Broadcast TV Services? (% of respondents, Jan 2019)
Which Areas Do Client-Side Marketers Worldwide Expect to Top Their Company's Priority List in 2019? (% of respondents)
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
More On: Targeting
See AllDo People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Will Facebook’s Latest Scandal Affect Its Ad Business?
Feb 28, 2019
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
Companies in Europe that Use Targeted Digital Advertising, by Country and Type, 2018 (% of respondents)
Dec 13, 2018
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
