Targeting
Reports
Customer Experience 2019 (Part 4)—Messaging Frequency
Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.
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See AllDigital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Interviews
How eBay Attracts Advertisers, but Keeps Its Customer at the Center
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Mark Donohue
Head of Industry—Agency Development
eBay
Charts
There are 74 charts about 'Targeting'
Most Recent Charts
How Do Companies Worldwide Currently Segment Their Target Customers? (% of respondents, Q2 2019)
Do Mobile Users in Select Countries* Find Targeted Marketing Messages Useful or Annoying? (% of respondents, Feb 2019)
Do Mobile Users in Select Countries* Find that the Amount of Irrelevant Mobile Marketing Messages Is Increasing or Decreasing? (% of respondents, Feb 2019)
How Do US Companies Use* Location Data in Their Advertising/Marketing Campaigns? (% of respondents, May 2019)
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
More On: Targeting
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Advanced Targeting on TV 2019
May 07, 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
Location Intelligence 2019
Apr 10, 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.
