To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.View this Report
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Head of Industry—Agency Development
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Chief Revenue Officer and CMO
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Senior Vice President, Product
Nielsen Marketing Cloud
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What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
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How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.