Targeting
Reports
Report by Gerard Broussard
Television Update, Spring 2020
COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.
View this ReportMore Reports
See AllAccount-Based Strategies in 2020
The Fundamentals of Maturing an ABM Practice
Customer Experience 2020
Advancing Core Marketing Practices and Case Studies of Success
Location Intelligence 2020
Privacy Concerns Start to Squeeze the Supply of Mobile Location Data
Biometric Marketing 2019
Revolutionary Personalization Tool or Targeting Gone Awry?