Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.View this Report
Kevin Saliba, senior vice president of marketing at Zulily, discusses how the ecommerce retailer uses data to predict when customers want to see back-to-school campaigns, and what messages will resonate most.
Senior Vice President, Marketing
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Teen vs. Total Music Listeners in Canada Who Listen to Music on Their Smartphone vs. Tablet, April 2018 (% of respondents in each group)
Teen vs. Millennial Music Listeners in Canada Who Stream Music Digitally, April 2018 (% of respondents in each group)
Internet Users in Germany Who Book Travel Digitally, by Age, May 2018 (% of respondents in each group)
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At Snap, Programmatic Is Working Even Amid Stalled User Growth
Aug 09, 2018
Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.
What App Categories Do US Mobile App Users Have on Their Mobile Devices?, April 2018 (% of respondents, by demographic)
Aug 08, 2018
US Teens Who Use Select Social Media Platforms, by Race/Ethnicity, April 2018 (% of respondents in each group)
Aug 06, 2018
Influencers/Sources that Impact Buying Decisions According to Internet Users in China, by Age, May 2017 (% of respondents in each group)
Jul 25, 2018
Internet Users in China Who Are Receptive to Select Social Media Brand Promotion Tactics, by Age, May 2017 (% of respondents in each group)
Jul 24, 2018
Frequency with Which US Internet Users Visit YouTube, by Age, Jan 2018 (% of respondents in each group)
Jul 20, 2018
Internet Users in Germany Who Use an Ad Blocker, by Demographic, Q2 2018 (% of respondents in each group)
Jul 19, 2018