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Holiday Shopping Could Be More Social This Year

Oct 04, 2018

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.

More Millennials, Gen Z Are Using Social Apps

Sep 26, 2018

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

Are Smartphone Users Weeding Out Facebook?

Sep 10, 2018

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

Facebook Is Tops with Everyone but Teens

Aug 28, 2018

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

How Big a Problem Is Teens' Screen Usage?

Aug 27, 2018

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding

Aug 26, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

Teens, Young Adults Haven't Embraced Mcommerce Yet

Aug 23, 2018

Older teens and young adults aren't as reliant on mobile as you might think. They use smartphones to browse, compare and research, but they aren’t avid users of transactional mcommerce.

The Love-Hate Relationship Between Teens and Their Smartphones

Aug 16, 2018

It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.