Teens
Reports
US Time Spent with Social Media 2019
After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.
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See AllUS Parents 2019
This Is Not Your Parents’ Parenting
Digital Life of US Teens
Teens Text, Post, Snap, Game and View Video, and Their Favorite Device Is a Smartphone
Facebook Advertising 2018
eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
Interviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Tweens, Teachers and Unicorns: How Zulily Caters to Its Core Customers for Back-to-School
Kevin Saliba
Senior Vice President, Marketing
Zulily
Charts
There are 784 charts about 'Teens'
Most Recent Charts
UK Daily Social Network Users, by Platform and Age, March 2019 (% of respondents)
Which Influencer Marketing Labels/Hashtags Do UK Social Media Users Recall Seeing? (% of respondents, by age, March 2019)
US Internet Users Who Use a Language Learning App, by Age, Aug 2019 (% of respondents)
What Are the Top 3 Social Media Platforms Millennial and Gen Z Leisure Travelers in Select Countries Use to Follow Travel-Related Accounts or Influencers? (% of respondents, by country, July 2019)
Demographic Profile of Video-on-Demand (VOD) App Users in China, June 2019 (% of total)
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Gen Z Goes to the 'Gram for New Products, Brand Engagement
Apr 18, 2019
According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.