Teens
Reports
US Parents 2019
Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.
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See AllDigital Life of US Teens
Teens Text, Post, Snap, Game and View Video, and Their Favorite Device Is a Smartphone
Facebook Advertising 2018
eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
US Teens and Their Smartphones
The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
Interviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Tweens, Teachers and Unicorns: How Zulily Caters to Its Core Customers for Back-to-School
Kevin Saliba
Senior Vice President, Marketing
Zulily
Charts
There are 3809 charts about 'Teens'
Most Recent Charts
US Teens' Favorite Social Media Platform, Spring 2016-Spring 2019 (% of respondents)
Share of Daily Time Spent Viewing Video Content Among US Teens, by Platform, Fall 2017-Spring 2019 (% of respondents)
Best Ways for a Retailer/Brand to Communicate About New Products/Promotions According to US Teens, Spring 2019 (% of respondents)
Banking-Related Activities of US Teens*, March 2019 (% of respondents)
Average Daily Time Spent Online by Internet Users in Russia, by Device and Demographic, Jan 2019 (minutes)
More On: Teens
See AllGen Z Goes to the 'Gram for New Products, Brand Engagement
Apr 18, 2019
According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.
What Retailers Need to Know About Gen Z
Apr 01, 2019
Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.
Leading Apparel Brands According to US Teens and Young Adults, Jan 2019 (% of respondents)
Mar 19, 2019
How Much Time Do Urban Consumers in China Spend Watching TV Daily? (minutes, by age, 2018)
Mar 11, 2019
