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Reports
Report by Debra Aho Williamson
Influencer Marketing and the Path to Purchase
Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.
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See AllCanada Digital Habits by Generation
Identifying Key Distinctions Across Age Groups, from Teens to Baby Boomers
Global Facebook Users 2019
Five Countries Will See Declining Usage as Growth Story Tilts More Heavily to Developing Countries
Global Snapchat Users 2019
Strong Growth as Snap Doubles Down on Younger Users and Emerging Markets
Global Instagram Users 2019
Strong Growth Keeps Competition at Bay and Compensates for Facebook’s Struggles