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Still Early Days for TV Ad Innovation

Feb 27, 2019

Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.

Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar

Feb 12, 2019

That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.

Esports Playing in the Big Leagues Now

Feb 05, 2019

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.

Sports OTT Landscape in the UK

Jan 24, 2019

Broadcast channels both paid and free carry the lion’s share of live sports content in the UK, but a substantial and growing portion of the population is now streaming sports via digital platforms.

Sports OTT Landscape in the US

Jan 24, 2019

In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.

Sports OTT Landscape in South Korea

Jan 24, 2019

Streaming services, telco-based platforms and hybrid players are disrupting sports TV broadcasting in South Korea. A shift toward mobile is also drawing sports fans away from legacy media.

Sports OTT Landscape in India

Jan 24, 2019

In India, disruption in the sports broadcasting industry is coming mainly from mobile, as smartphones and better access to data in rural areas have expanded the market for streaming. Top OTT providers include Hotstar, SonyLIV, JioTV and Airtel TV.

Sports OTT Landscape in Germany

Jan 24, 2019

In Germany, telecoms and digital video giants such as Deutsche Telekom, Sky, Eurosport, Amazon and DAZN are fiercely competing for sports rights with public TV broadcasters ARD and ZDF.