The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.View this Report
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Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
The Global Media Intelligence Report, 2018
A Reference Guide to Consumers’ Media Use in 40 Countries
US Digital Video and TV StatPack 2018
Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
- Addressable & Programmatic TV Ad Spending
- Connected TV Users & Households
- Google Chromecast & Home Users
- Media Usage
- Time Spent with Media
- Time Spent with TV
- Total Media Ad Spending
- Addressable & Programmatic TV, US
- Connected TV Users & Households, US
- Google Chromecast & Home Users, US
- Media Usage, US
- Pay TV Households & Viewers, US
- Roku, US
- TV Viewers, US
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
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What Are the Top 5 Valuable* Subscription Box Categories According to US Subscription Subscribers? (% of respondents, Nov 2018)
Average Daily Time Spent Watching TV Among Consumers in France, by Age, 2017 & 2018 (hrs:mins and % change)
Expected Change in 2019 Marketing Spending According to Marketers/Media Agency Professionals in China, by Device (% of respondents)
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10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
Average Weekly Time Spent with TV, Internet and Digital Video Among Consumers in France, by Demographic, July 2018 (hours)
Dec 03, 2018
The Digital Video Series: Baby Boomers | Infographic
Nov 29, 2018
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
The Digital Video Series: Gen X | Infographic
Nov 28, 2018
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
The Digital Video Series: Millennials | Infographic
Nov 27, 2018
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
The Digital Video Series: Kids & Teens | Infographic
Nov 26, 2018
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
How Much Time Do Urban TV Viewers in China Spend Watching TV Daily? (minutes, by age, Q1-Q3 2018)
Nov 17, 2018
How Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.