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10 Ways Roku Is Growing Its Ad Business

Jan 16, 2019

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.

Eight Digital Video Predictions for 2019

Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

The Digital Video Series: Baby Boomers | Infographic

Nov 29, 2018

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

The Digital Video Series: Gen X | Infographic

Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

The Digital Video Series: Millennials | Infographic

Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

The Digital Video Series: Kids & Teens | Infographic

Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

How Many Households Own a Smart TV?

Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.