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Who Controls Connected TV Ad Budgets?

Who Controls Connected TV Ad Budgets?

Dec 02, 2019

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

The Battle for Long-Form VOD Supremacy in the UK Is Heating Up

The Battle for Long-Form VOD Supremacy in the UK Is Heating Up

Nov 26, 2019

For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

Nov 11, 2019

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

Pay TV Providers Like Televisa Are Adapting to Mexico Viewers' Growing Digital Habits

Pay TV Providers Like Televisa Are Adapting to Mexico Viewers' Growing Digital Habits

Nov 07, 2019

From classic telenovelas (soap operas) to sports, TV has played a pivotal role in Mexico. But digital video continues to vie for consumers’ attention. Our estimates show that nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019.

The Ninth Annual Global Media Intelligence Report Is Now Available

Oct 18, 2019

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.