Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.View this Report
- Addressable & Programmatic TV Ad Spending
- Connected TV Users & Households
- Google Chromecast & Home Users
- Media Usage
- Programmatic Ad Spending
- Time Spent with Digital Video
- Time Spent with Media
- Time Spent with TV
- Total Media Ad Spending
- Addressable & Programmatic TV, US
- Connected TV, US
- Google Chromecast & Home Users, US
- Media Usage, US
- Pay TV Households & Viewers, US
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
There are 556 charts about 'TV'
Most Recent Charts
More On: TVSee All
Who Controls Connected TV Ad Budgets?
Dec 02, 2019
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.
The Battle for Long-Form VOD Supremacy in the UK Is Heating Up
Nov 26, 2019
For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Pay TV Providers Like Televisa Are Adapting to Mexico Viewers' Growing Digital Habits
Nov 07, 2019
From classic telenovelas (soap operas) to sports, TV has played a pivotal role in Mexico. But digital video continues to vie for consumers’ attention. Our estimates show that nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019.
The Ninth Annual Global Media Intelligence Report Is Now Available
Oct 18, 2019
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.