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Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

TV Ads Still More Relevant to Consumers than Streaming Video Ads

May 15, 2019

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Programmatic TV: Automation Is Improving, but Pain Points Still Exist

May 01, 2019

Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.

Most Cord-Cutters Aren’t Missing Cable TV

Most Cord-Cutters Aren’t Missing Cable TV

Apr 24, 2019

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

Apr 22, 2019

With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.