US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
- Addressable & Programmatic TV Ad Spending
- Connected TV Users & Households
- Google Chromecast & Home Users
- Media Usage
- Time Spent with Media
- Time Spent with TV
- Total Media Ad Spending
- Addressable & Programmatic TV, US
- Connected TV Users & Households, US
- Google Chromecast & Home Users, US
- Media Usage, US
- Pay TV Households & Viewers, US
- Roku, US
- TV Viewers, US
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
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