TV Ad Spending
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.View this Report
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Executive Director, Brand and Innovation
There are 257 charts about 'TV Ad Spending'
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How Do Senior Marketers Worldwide Expect Their Budget to Change for Select Channels in the Next Year? (% of respondents, Aug 2019)
Average Expected Growth in Digital Ad Spending in 2020 According to Agencies in Germany, by Format (% change)
More On: TV Ad SpendingSee All
US TV Ad Spending Dips Amid Industry Changes
Oct 14, 2019
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Oct 08, 2019
Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.