TV Ad Spending
Traditional TV ad spending declined during the coronavirus pandemic, but the medium is far from dead. We look at how TV ad spending will transform via connected TV, streaming services, traditional TV, and more.
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NBCUniversal’s push to modernize ad measurement ...
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Warner Bros. Discovery, NBCUniversal, others look ...
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Expect TV ad prices to rise this year
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Advertisers are losing $1 billion on CTV ads that ...
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CTV is fueling the US TV ad industry
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