TV Ad Spending
Traditional TV ad spending declined during the coronavirus pandemic, but the medium is far from dead. We look at how TV ad spending will transform via connected TV, streaming services, traditional TV, and more.
Catch up on the latest
Article
Smart TVs are the most popular CTV device in the ...
Article
Nielsen will integrate Amazon first-party data ...
Article
The cost of TV advertising is falling, but ...
Article
Advertisers are increasingly confident in Nielsen ...
Article
Election ad spending caused prices to surge, ...
QUICK LINKS
Reports
Forecasts
Charts
Related
Reports
See All
Report
US Healthcare and Pharma Ad Spending 2024
Report
US Sports Streaming 2024
Report
US CTV Time Spent vs. Ad Spending 2024
Report
7 Charts That Define Digital Markets in 2024 and Beyond
Report
Ad Spending Benchmarks: Q3 2024
Report
US Digital Ad Spending Benchmarks: Q3 2024
Report
US Retail Media Ad Spending Benchmarks: Q3 2024
See More
Forecasts
See All
Linear Addressable & Programmatic TV, US
Total Media Ad Spending, US
Traditional Media Ad Spending, US
Total Political Ad Spending, US
Pluto TV, US
Tubi, US
Paramount, US
Charts
See All
Related
More On: TV Ad Spending
Article
Smart TVs are the most popular CTV device in the US
Article
Nielsen will integrate Amazon first-party data into football ...
Article
The cost of TV advertising is falling, but football ad prices ...
Article
Advertisers are increasingly confident in Nielsen alternatives
Article
Election ad spending caused prices to surge, forcing brands ...
Article
TV and internet providers sue FTC over click-to-cancel rule
Report
US Healthcare and Pharma Ad Spending 2024
Article
Fox restructures ad sales with focus on advanced measurement and ...
Article
As Tesla drops in brand value, automotive brands Kia, Hyundai, ...
Article
Football spikes live sports TV ad spend annually in Q4