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Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Aug 12, 2019

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

Still Early Days for TV Ad Innovation

Still Early Days for TV Ad Innovation

Feb 27, 2019

Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.