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Rewarded Video Helps Mobile Advertisers Move on from Impressions

Dec 06, 2018

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?

Digital Video Taking Off Faster Than Expected in Germany

Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

The Digital Video Series: Baby Boomers | Infographic

Nov 29, 2018

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

The Digital Video Series: Gen X | Infographic

Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

The Digital Video Series: Millennials | Infographic

Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

The Digital Video Series: Kids & Teens | Infographic

Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

How Many Households Own a Smart TV?

Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

What's Driving Subscription OTT Growth?

Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

The Eighth Annual Global Media Intelligence Report Is Now Available

Nov 08, 2018

In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.

The Global Media Intelligence Report, 2018

Nov 07, 2018

The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.

US Digital Video and TV StatPack 2018

Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.