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How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

Dec 05, 2019

As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.

Marketing on TikTok

Marketing on TikTok

Oct 30, 2019

TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.