After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.View this Report
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Video Game Live Streaming Revenue* Share in China, Esports vs. Other, 2018 & 2019 (billions of Chinese yuan renminbi and % of total)
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Products/Services Purchased Digitally by US Hispanic vs. Total Internet Users, Nov 2018 (millions and % of total)
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