Digital ad fraud is being held in check, viewability rates are improving, and brand safety measures are largely effective in the UK. Measuring the success of a campaign, though, must move beyond what is easily measurable.View this Report
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Display Ad Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, North America
- Video Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, Worldwide
Harry Harcus, managing director for the UK and pan-regional at Xaxis, explains how to move beyond the basics of viewability.
Managing Director, UK and Pan-Regional
There are 20 charts about 'Viewability'
Most Recent Charts
UK Desktop and Mobile Display Ad Performance Metrics: Viewability Rate, by Purchase Method and Time, H2 2018 (among impressions analyzed by Integral Ad Science)
What Are US Digital Media Professionals' Most Important Performance Metrics for Measuring the Quality of Social Campaigns? (% of respondents, Dec 2018)
Germany Mobile App, Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method, H1 2018 (among impressions analyzed by Integral Ad Science)
More On: ViewabilitySee All
Why Is Mobile App Ad Viewability So Hard To Measure?
Feb 25, 2019
Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud
Oct 23, 2018
Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.
Marketers Struggle to Agree on Viewability Definitions
May 11, 2018
Most marketers say that viewability is important, but there isn't consensus on how to define it.