Virtual & Augmented Reality
This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.View this Report
Augmented reality investors, marketers and tech providers weigh in on why the market is ready for AR—and why it's the right time for marketers to make their move.
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How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Aug 2019)
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AR Revenues Worldwide, 2018 & 2023 (billions)
Jul 25, 2019